Case & Portfolio 

This page is my personal portfolio of work, it's a selection of cases and projects i have been responsible for. Some are as an employee at Tretorn and some are as freelance consultant. If you want more information about the projects, please send me an e-mail or connect on LinkedIn and will be happy to tell you more about them and what i can do for your brand. 

Fredrik Ekström

Creative Director / 

Marketing and Communications Consultant

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Pree meeting material SAREK 18_3_19 2.00

Sarek Collection

Strategic Category Development, GoTo-market, Collaboration


Brand Development

Strategic brand position, mission and direction


The Eco-Essentials Initiative

Sustainability Strategy, Concept and Activation


The New Sustainable Consumer 

Insights Trend Report


Look Book Development

Contents Strategy and Production


The Ghost Net Project

Product development, Concept and Activation

ATC Template.003.jpeg

The Antarctica Expedition

Sustainability Communication, GoTo-Market Activation

Let's Connect and  Collaborate 

For any inquiries please email me at or use the link below to find out more about me.


Fredrik Ekström

+46 (0) 72 729 46 32

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