Unveil The Future of Your Brand
I create insights about future behaviours, define the strategic role for your business, brand or campaign, and turn it into actions.
The future is closer than you think. Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future brand relevance and long-term prosperity.
TRENDS:
Trend Insights and Value Changes
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Unveil Your Brand's Future: We dive deep into trend insights and value changes, equipping your brand, or campaign, with the insights needed to stay ahead and get noticed.
CONSUMERS:
Strategic Direction and Advisory
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Consumer Centric: We specialise in consumer research that is actionable.
Comprehending how consumer attitudes, shifts in values, and trends can be translated into strategies.
REPORTS:
Creating Impact & Thought leaders
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The Power of Knowledge: My reports could either be insights driven that help you gain understanding. Or PR-driven that generate interest and demand for your products and ideas.
FREELANCE AND INTERIM CONSULTANT
Let's Connect
And Collaborate
I have + 20 years of experience in quantitative and qualitative consumer research and behavioural insights, brand strategy, and conceptual activations working with mostly lifestyle brands within, fashion, outdoor, sports and food n’ beverage.
I offer a freelance service where you get the benefits of in-depth expertise across a number of specialty areas without having to increase your permanent staff or contract a full size agency. I offer this on interim, project based or billed by the hour. It depends on your need and resources.
LEARN TO HARNESS FUTURE POSSIBILITIES
Above : The : Clouds - Future Series
The Future Series is a yearly conducted quantitative research focusing on consumer preferences, aspiration, status and anxieties related to sustainability and consumption.
The purpose with the Future Series is to get to the heart of what consumers really feel, think, and aspire to. Understand the signals driving change within sustainability, the behavioural and attitudinal trends shaping culture, and the underlying drivers influencing social and commercial life.
THE POST PURPOSE ACTIVISTS
The NXT Sustainable Consumer Report 2023
The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark.
The report is part of the Future Series on sustainability and lifestyle behaviours linked to consumption. It help brands understand global drivers, value changes, and macro trends and how that could be defined into their strategic platform and turned into a roadmap of sustainability actions based on consumer aspirations and trends.
SELECTION OF A.T.C. IN THE PRESS
Articles And Press
Above The Clouds
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Scandinavian MIND / HighSnobiety
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Podcast The New Outdoor Consumer
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SUSTON Magazin
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Gen-Z What's Hype and What's Reality.
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Sporting Good Intelligence Europe
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Sustainability a status symbol for Gen-Z.
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Scandinavian Mind
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How Gen-Z redefines status through sustainability
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Habit Magazine
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Gen-Z stärker greppet om branschen.
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Stockholm Fashion District
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The surprising sustainability issues the end consumer care about the most.
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Heja Framtiden Podcast
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Konsumenten förvirrad och förvirrande
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Copenhagen Fashion Week CIFF Talk
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The NXT sustainable consumer KeyNote
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Services Insights
TREND INSIGHTS AND VALUE CHANGES
Trend Insights
Trends are increasingly important when positioning a future focused brand or conceptualising a campaign direction. My process is built on different layers of; human needs, global drivers, value changes, macro and micro trends and how these transform into strategic implications.
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Trend insights for brand development
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Trends for sustainability positioning
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Trend insights for campaign direction and context
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Trends as inspirational tool for your creative team
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Trend insights for PR storytelling and positioning
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Public speaker trends and inspiration
STRATEGIC DIRECTION AND ADVISORY
Consumer Insights
Consumer decisions are not so much shaped by rational choices, it is rather shaped by their friends, the street they walk on, social media aesthetics, and cultural zeitgeist, highlighting the importance of understanding human behaviour. I specialise in consumer research that is actionable. Comprehending how consumer attitudes, shifts in values, and trends can be translated into action.
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Quantitative and qualitative research
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Mapping preferences and attitudes
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Explaining behaviour and values
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Identifying potential target audiences
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Creating archetypes and personas
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Transforming consumer insights into actions
CREATING IMPACT AND THOUGHT LEADERS
Reports
My reports could either be insights driven that help you gain understanding of industries, trends and consumers. Or they could be PR-driven where we generate interest and demand for your products and ideas by connecting them with unique statistics, facts and trends.
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Trend reports
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Consumer reports
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Industry reports
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Brand Storytelling
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PR and Thought leadership
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Content and statistics
Insights Report Sustainability
The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Insights Report Sustainability
The NXT Sustainable Consumer Report 2022 - Three green consumer profiles rewrites the rules of sustainability. The report is based on quantitative data from a nationally representative sample of 1345 respondents in Sweden. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Future of Dental Health
The Swedish Dental Health Trend Report is based on quantitative data from a nationally representative sample of 1053 respondents in Sweden and data mining of existing SOU report and predictions. It answers to questions related to attitudes and behaviours around dental health and looks ahead at how dental care may develop in the future regarding AI, AR/VR, 3D modelling and rapid prototyping.
The Sustainable Consumer
The New Sustainable Consumer report is the first report in Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption. The report is an exploratory foresight report based on expert interviews and existing reports. It was produced and published together with Scandinavian MIND. The purpose was to create a better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern. It is the foundation for later quantitative reports.
