Trend forecasting and Insights reports

Through insights driven reports i create thought-leadership and disruptive thinking that build brands, reputation and awareness. The reports enables you to position your brand uniquely against your competition, while generating interest and demand for your thoughts, products and brand.

The future is closer than you think

I create insights about future behaviours, define the strategic role for your business and turn it into actions.

My insight reports enables brands to position themselves uniquely against the competition, establish thought-leadership and disruptive thinking that creates insights, build reputation and increase awareness through strategic PR, content and brand development.

We have to power up our brand strategies to future-proof our business with new and innovative strategies for branding and sustainability. It’s almost irrelevant how strong brands have been in the past. Resting on an old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand.

During the crisis the shift towards making more environmentally friendly, sustainable, or ethical purchases has accelerated, and consumers have made a green leap as individuals to adopt the ideas of sustainability. The Swedish consumers are moving from (7%) Sustainability Zombies and (13%) Spectators to (37%) Eco-Swingers, (36%) Anxious Doers and (7%) Dedicated Pioneers.

 

This movement means that 8 out of 10 consumers identifies themselves as being a person where sustainability is part of their self-conception and in different ways trigger positively on sustainability initiatives.

The NXT Sustainable Consumer Report 2022

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The Swedish Dental Health Trend Report 2021 has been produced on request by Aqua Dental a progressive private dental care company in Sweden, to shed light on the situation in dental care and contribute with new insights into Swedes' dental care habits. The report seeks answers to questions related to attitudes and behaviours around dental health and looks ahead at how dental care may develop in the future regarding AI, AR/VR, 3D modelling and rapid prototyping. 

The Future of Dental Health Report 2021

The New Sustainable Consumer 2020 report is an exploratory foresight report which was produced and published with  Scandinavian MIND 

 

Our purpose with understanding the New Sustainable Consumer is to create a better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern

The NEW Sustainable Consumer 2021

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Let's Connect and  Create! 

My Insight reports enables brands to position themselves uniquely against the competition, establish thought-leadership and disruptive thinking that creates insights, build reputation and increase awareness through strategic PR, content and brand development.

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Fredrik Ekström

+46 (0) 72 729 46 32

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