Trend forecasting and Insights reports
My reports build thought-leadership and add disruptive thinking to help build brands, reputation, and awareness.
The Future is closer than you think. Learn how to harness it's potential. Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future sustainable growth and long-term prosperity.
My Approach
My approach is to leverage an +20 years expertise in trend research, consumer insights, brand strategy, and conceptual activation to produce reports and publications that enable brands to position themselves uniquely against the competition, establish thought-leadership, and create insights that build reputation and increase awareness, through strategic PR, content, and brand development.
The power of insights and trend knowledge
In today's fast-paced world, resting on an old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand.
I create insights about future behaviours, define the strategic role for your business, and turn it into actions that help you stay ahead of the curve.
My reports provide valuable insights that help you stay ahead of the competition and gain a deeper understanding of your target audience. With our help, you'll be able to position your brand uniquely and generate interest and demand for your products and ideas.
Consumer Insights Sustainability
I’m specialised in consumer centric sustainability and help brands understand global drivers, value changes, and macro trends and how that could be defined into their strategic platform and turned into a roadmap of sustainability actions.
The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Power up Brand Storytelling through Brand Books and Editorial Look Books
A Brand Book or an editorial Look Book should act as a mirror of your brand soul, it should connect buyers, consumers and press with your brand and brand stories. It should be a conversation starter where you are able to position your brand in the head of the consumer as you wish to be perceived.
I work with clients to create publications, either as a full service provider through my network of designers and photographers or together with your in-house team. I usually take care of the content strategy, storytelling ideas, copy writing and visual direction. This could be for brand books, editorial look books, sustainability reports, presentations and folders.
Selected Report
This is my personal portfolio
Insights Report Sustainability
The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Insights Report Sustainability
The NXT Sustainable Consumer Report 2022 - Three green consumer profiles rewrites the rules of sustainability. The report is based on quantitative data from a nationally representative sample of 1345 respondents in Sweden. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Future of Dental Health
The Swedish Dental Health Trend Report is based on quantitative data from a nationally representative sample of 1053 respondents in Sweden and data mining of existing SOU report and predictions. It answers to questions related to attitudes and behaviours around dental health and looks ahead at how dental care may develop in the future regarding AI, AR/VR, 3D modelling and rapid prototyping.
The Sustainable Consumer
The New Sustainable Consumer report is the first report in Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption. The report is an exploratory foresight report based on expert interviews and existing reports. It was produced and published together with Scandinavian MIND. The purpose was to create a better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern. It is the foundation for later quantitative reports.
Let's Connect and Create!
My Insight reports enables brands to position themselves uniquely against the competition, establish thought-leadership and disruptive thinking that creates insights, build reputation and increase awareness through strategic PR, content and brand development.
