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Services

Breathing new life in to your brand purpose

I'm Specialized in transforming research and insights into creative actions to craft brands that stand for something and stand out from the competition.

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Breathing New Life into Your Brand Purpose 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

​As a freelance consultant i research and create insights about future behaviours, defines the strategic role of your brand or product, and conceptualise it into creative actions. This work can be on a short term problem solving basis or a longer in-house term, where i manage teams and budgets, implement road maps, processes and procedures.    

Fredrik Ekström, Above The Clouds 

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Future focused, brand consultant and senior business advisor

I have 17+ years of experience working with brand insights, development and activation. My speciality is in purpose driven lifestyle brands, where i work in the intersection of research, insights and storytelling to build brands and sustainability narratives that moves freely between earned, paid and owned channels.

My belief is that most brands have to power up their brand strategies to future-proof their business with innovative strategies for branding and sustainability. And that it’s almost irrelevant how strong brands have been in the past. Resting in an old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand.

Strategic Advisor Sustainability  

  • Consumer insights

  • Strategic Direction

  • Strategic Positioning

  • Brand manifest   

  • Road map implementation 

  • Messaging matrix 

  • Creative concepts  

  • Road map activation

  • PR Strategy and activation  

  • GTM plan 

 

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A successful sustainability brand transformation does not happen with a single campaign. There are no shortcuts. There is only a roadmap of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to sustainability, cultural status, consumer excitement, and business success.

Insights &

Inspiration

  • Trend Research & Reports

  • Thought Leadership framework

  • Brand Insights

  • Consumer Insights 

  • Target Group mapping 

  • Strategic Planning 

 

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Strategy & Development 

  • Brand Strategy  

  • Brand Architecture 

  • Brand Positioning 

  • Sustainability Strategy 

  • ​Strategic Development

  • Brand Manifest

  • Road map and planning 

  • Go To Market strategy

 

Concept & 

Directions

  • Communication Concepts

  • Creative Direction  

  • Concept Visualisation

  • Content Direction

  • Brand and visual direction

  • Look Book and Reports

 

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Impact and Activation

  • Brand Activation

  • Storytelling Playbook

  • Digital Campaign Tactics

  • Digital Content Activation

  • PR strategy

  • PR tool kit and tactical plan 

  • PR Activation

  • GoTo-Market Tactics 

 

Let's Connect and  Collaborate 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

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Fredrik Ekström

+46 (0) 72 729 46 32

  • LinkedIn
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