Breathing New Life into Your Brand Purpose
We all like them: brands that have the “it” factor, that share an enthusiasm and passion that lights up employees and engage people.
I'm Specialized in transforming research and insights into creative actions to craft brands that stand for something and stand out from the competition.
INSIGHTS & INSPIRATION
Trend Research & Reports
Target Group mapping
STRATEGY & DEVELOPMENT
Road map and planning
Go To Market strategy
Brand and visual direction
Look Book and Reports
IMPACT & ACTIVATIONS
Digital Campaign Tactics
Digital Content Activations
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.
Fredrik Ekström, Founder Above The Clouds
Insights & Inspiration
Stay ahead of the curve
Combining qualitative and quantitative research methods with expert insights based on the futures subject of your choice, i provide brands and organisations with future focused insights on the impact of the evolving consumer patterns in an ever-changing world. This enables brands to position themselves uniquely against their competition, while generating interest and demand for their thoughts, brands and products. The reports offer thought-leadership and disruptive thinking that creates insights, build reputation and increase awareness through strategic PR and content.
We create insights and trend reports to suit the needs of your business.
Strategy & Development
Set your future destination
We have to future-proof our business with new and innovative strategies for branding, sustainability and communication. It’s almost irrelevant how strong you’ve been in the past. Resting on your old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand. Most of the changes we’re seeing right now are actually major transformations into new lifestyle behaviours rather than shorter trends in the market. To keep track of or even participate in and influence these changes, brands need more than ever to create a strategic approach to what is happening around them.
We create strategic roadmaps and plan directions for your future growth.
Creative concept & design direction
Stand out from the competition
To stand out and make a mark in the evolving consumer mindset we specialize in creative concepts with an overarching “Big Idea” that captures the audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
Typically, the creative concept is embodied in a strategy and creative brief. This ensures that concepts are well rooted in a strong insight of the situation, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to.