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Breathing New Life into Your Brand Purpose 

We all like them: brands that have the “it” factor, that share an enthusiasm and passion that lights up employees and engage people.

I'm Specialized in transforming research and insights into creative actions to craft brands that stand for something and stand out from the competition.



Consumer Insights 

Brand Insights

Trend Research & Reports

Bespoke Reports

Thought Leader  

Campaign Planning 

Target Group mapping



Brand Strategy  

Brand Architecture 

Brand Positioning 

Sustainability Strategy 

​Strategic Development

Road map and planning 

Go To Market strategy

Campaign strategy



Communication Concepts

GoTo-Market Concepts   

Concept visualisation

Content creation

Brand and visual direction

Look Book and Reports 



Brand Activation

PR Activation

Storytelling Activation

Digital Campaign Tactics

GoTo-Market Tactics

Digital Content Activations

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Fredrik Ekström, Founder Above The Clouds 


Insights & Inspiration

Stay ahead of the curve

Combining qualitative and quantitative research methods with expert insights based on the futures subject of your choice, i provide brands and organisations with future focused insights on the impact of the evolving consumer patterns in an ever-changing world. This enables brands to position themselves uniquely against their competition, while generating interest and demand for their thoughts, brands and products. The reports offer thought-leadership and disruptive thinking that creates insights, build reputation and increase awareness through strategic PR and content.


We create insights and trend reports to suit the needs of your business.

Strategy & Development

Set your future destination 

We have to future-proof our business with new and innovative strategies for branding, sustainability and communication. It’s almost irrelevant how strong you’ve been in the past. Resting on your old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand. Most of the changes we’re seeing right now are actually major transformations into new lifestyle behaviours rather than shorter trends in the market. To keep track of or even participate in and influence these changes, brands need more than ever to create a strategic approach to what is happening around them.  


We create strategic roadmaps and plan directions for your future growth.  

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Creative concept & design direction

Stand out from the competition

To stand out and make a mark in the evolving consumer mindset we specialize in creative concepts with an overarching “Big Idea” that captures the audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.


Typically, the creative concept is embodied in a strategy and creative brief. This ensures that concepts are well rooted in a strong insight of the situation, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to.

Let's Connect and  Collaborate 

For any inquiries please email me at or use the link below to find out more about me.


Fredrik Ekström

+46 (0) 72 729 46 32

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