Services

Breathing new life in to your brand purpose

We all like them: brands that have the “it” factor, that share an enthusiasm and passion that lights up employees and engage people.

I'm Specialized in transforming research and insights into creative actions to craft brands that stand for something and stand out from the competition.

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Breathing New Life into Your Brand Purpose 

We all like them: brands that have the “it” factor, that share an enthusiasm and passion that lights up employees and engage people.

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Fredrik Ekström, Founder Above The Clouds 

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In an environment where fewer than one in ten brands grow each year, it is important to have a sharp and differentiated brand positioning. And every brand needs to know why it exists beyond making money.

It’s almost irrelevant how strong brands have been in the past. Resting on an old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand.

I'm specialised in power up brand strategies to future-proof business with new and innovative strategies.

 

With a blend of trend research, consumer insights, brand strategy and conceptual activations i help breathe new life into brands purpose and build unique brands that stand for something, that share an enthusiasm and passion, that engage people, and ultimately stand out from the competition.

01

Insights & Inspiration

  • Trend Research & Reports

  • Thought Leadership framework

  • Brand Insights

  • Consumer Insights 

  • Target Group mapping 

  • Strategic Planning 

02

Strategy & Development 

  • Brand Strategy  

  • Brand Architecture 

  • Brand Positioning 

  • Sustainability Strategy 

  • ​Strategic Development

  • Road map and planning 

  • Go To Market strategy

03

Concept &  direction

  • Communication Concepts

  • Creative Direction  

  • Concept Visualisation

  • Content Direction

  • Brand and visual direction

  • Look Book and Reports

04

Impact & Activation 

  • Brand Activation

  • PR Activation

  • Storytelling Activation

  • Digital Campaign Tactics

  • GoTo-Market Tactics

  • Digital Content Activations

Let's Connect and  Collaborate 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

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Fredrik Ekström

+46 (0) 72 729 46 32

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