The NXT Consumer Report is a consumer research and trend foresight report. It is a collaboration between studio MM04 and Above The Clouds and part of Above The Clouds - Future Series, Germany in 2025 is a study in sustainability tensions. Four out of five people now weave “being green” into their self-image, yet 68% feel overwhelmed, and 66% of Gen-Zs fear friends will judge a wrong eco-move. Consumers are future-fatigued but not future-blind; they want brands to make climate-smart choices visible, simple, and socially safe. Don’t miss out on this essential resource to future-proof your business in the fashion and lifestyle market in Germany.