Trailfulness Running Club
At the heart of the club’s excursions is 'Trailfulness'—a meditative approach to trail running that promotes a mindful, slower pace. This philosophy isn't just about covering distance; it’s about savoring each step.
Freelance Strategy Days
A Co-Creation Strategy Conference for freelancers. Over three days, you will engage in morning strategy sessions that lay the groundwork for your business’s future, followed by free-skiing or ski touring workshop
Branded Experiences
I create authentic brand experiences, PR activities, and creative concepts based around outdoor adventures. We focus on cultural and Edu-tainment (Image from Samsung Arctic Circle Trail PR launch of watch5PRO)
Brand Strategist, Creative Director and PR Specialist.
With 20 years in brand strategy, marketing, and PR, I help brands grow business through insights, strategy, and communication, stepping in where needed to strengthen teams, sharpen brands, and deliver real marketing impact.
Fredrik Ekström
Brand Advisor Marketing/PR Specialist
About Me
I have worked as a creative director, head of marketing, head of global PR, brand strategist, PR specialist, and communication advisor. I have been leading global sustainability initiatives and strategies and global brand repositioning projects and creating marketing, go-to-market, and communication strategies. Leading teams and working in executive management teams within outdoor brands and at agencies.
Work
I spent six years at Tretorn as Head of Marketing, Creative Director, and Global PR. Was part of the executive management team and founded the Eco Essentials Initiative.
Tretorn
At the time, the world's most creative PR agency. Worked as an account manager and creative concept and PR specialist for lifestyle brands and organizations.
Prime PR
Worked as a consumer behavior specialist, trend analyst, market insights specialist, and strategic advisor for lifestyle brands and organisations.
United Minds
Founded a creative PR- and content agency specialized in food & beverage and lifestyle brands in the Nordic markets. We worked across all channels: social, event, and PR.
Intro Content Agency
Started out with skate- and snowboarding in the 90's.
Worked at a skate- and snowboard shop called G-Spot in Stockholm.
This was a time when it was all about culture, culture, culture. This has shaped my perspective on communication, where authenticity, being distinct in culture, and the belief that nothing is impossible are key.
Image from Jens Andersson for the book Sheraton Years capturing the skateboard culture in Stockholm during the 90's.
Lived in Malaysia working as a dive instructor and managed dive centers.
I lived in Malaysia for a few years, around the year 2000, working as a specialty diving instructor and managing three dive centers on the Perhentian Islands, a Marine Protected Area with a lot of illegal fishing and a unique mix of biodiversity that needed protection, at some times in unorthodox ways. Later this experience turned out to be my inspiration for - The Ghost Net Project - at Tretorn 2016.
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.