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My Work

Based on my 20+ years expertise in trend research, consumer insights, strategy, and conceptual activations, I build and activate strong brands and create compelling stories that moves freely across all channels - earned, paid, and owned.

The page is my personal work. 

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To repeatedly make iconic, impactful, future focused concepts, we will continuously challenge ourselves to claim new and unproven territories. And this, by its very nature, is challenging. We are willing to risk more than most to operate in this space.

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Let's Connect

And Collaborate

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency. 

I offer this on interim, project based or billed by the hour. It depends on your need and resources.    

The Ghost Net Project
Sustainability Tretorn 

The Ghost Net Project was created as a strategic brand collaboration. The mission was to show sustainability commitments through real product development where we turned ocean trash into treasures. We launched the project through PR, thought leadership, collaborations, and retail marketing.. My role was creating the concept, act as strategic and creative lead, design and visual direction, GoTo-Market strategy and manage activations.

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FW23 Strategic Planning
Global Campaign Weekday 

As a brand strategy consultant for Weekday, my role was to create insights and strategic direction based on Gen-Z trends. I conducted workshops with stakeholder groups, creative team, and channel owners. By creating insights and strategic directions, I supported the creative team in concept development. The heart of our strategy resulted in the global concept, "The Class of Not Giving a F**k." celebrating individuality and embodying Weekday's mission to empower self-expression.

Eco-Essentials Initiative Brand Sustainability Concept Tretorn
 

The Eco-Essentials Initiative was created as a strategic brand sustainability initiativ. We created it as a core foundation for sustainable innovation and brand development. My role was creating the concept based on consumer insights. Creating a communication platform with purpose statement, vision, mission, and manifest. The work also included direction for product development, design briefings, sales training and GoTo market strategy. The initiative was activated in Europe  through PR, e-com, retail- and design- collaborations.

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SS24 Strategic Planning Global Campaign Weekday 

SS24 - As a brand strategy consultant for Weekday, my role was to create insights and strategic direction based on Gen-Z trends. I conducted workshops with stakeholder groups, creative team, and channel owners. By creating insights and strategic directions, I supported the creative team in concept development. The strategy resulted in the global concept, "SATURDAY Elevate Everyday” a love story about how creativity help us break through the density of day-to-day reality, to reveal things we didn’t notice before. The elevated vibes hidden within our days. 

SAMSUNG MX NORDIC OtherLands NFT art Festival, Sweden, Finland, Norway and Denmark

The OtherLands NFT project was a PR-concept created for Samsung MX Nordics, activated on the nordic markets.

 

My role was to create a concept that resonated with the young creative generation. It should position Samsung MX Nordic as being in forefront of innovation and creativity. 

 

We used insights from how NFT's changed the visual language into an aesthetic absurdity and created a platform to merge the creative worlds of art, fashion, music, technology, and innovation.

 

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Let's Connect and  Collaborate 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Fredrik Above The Clouds

Fredrik Ekström

+46 (0) 72 729 46 32

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