Tracking tomorrow’s consumers. Above The Clouds’ annual consumer reports reveal how sustainability, consumption, and outdoor lifestyles are evolving across regions and generations. Each report combines large-scale quantitative data with strategic insights, delivered through a one-hour presentation to turn data into direction.
Custom studies that unlock opportunity. I design and execute tailor-made research to uncover your brand’s most valuable consumer segments, behaviors, and motivations. From segmentation models and archetypes to whitespace and threat analysis. M studies help you make insight-driven strategic decisions.
Turning insights into brand direction. From long-term brand positioning to campaign planning, we translate consumer insights into actionable strategies. Through structured collaboration, we define where your brand should play — and how to win.
Your complete brand playbook. A powerful activation deck combining insights, strategy, and creative direction in one. Built to align marketing, product, and sales around a shared vision, this playbook helps teams move from planning to performance with clarity and confidence.
Fast-track clarity and alignment. Three-to-four-week sprint programs tailored to your needs, from go-to-market strategies and campaign planning to long-lead brand direction. Each session fuels your team with insights, strategy, and creative energy to accelerate decisions and focus.
Insight-driven storytelling that builds authority
We create custom research reports designed to position your brand as an industry thought leader. From data collection and interviews to report writing and PR activation, we help you craft stories that spark conversations and drive relevance.
Fast-track clarity and creativity with sprints.
In a 3–4 week sprint, we align teams, sharpen direction, and turn insights into action. Each sprint is tailored to your brand’s challenge, whether launching a campaign, shaping a go-to-market plan, or defining a long-term strategy. The result: clear priorities, creative energy, and a roadmap ready to activate.
The NXT Consumer Report Germany
The NXT Consumer Report is a consumer research and trend foresight report. It is a collaboration between studio MM04 and Above The Clouds and part of Above The Clouds - Future Series, a yearly conducted quantitative and qualitative research study, focusing on preferences, aspiration, status and anxieties related to sustainability and consumption.
The Elephant in the Online store
The NXT Sustainable E-com Report uncovers hidden challenges behind e-com and sustainability. It is based on a mix of NXT consumer insights and data mining of existing reports and rules and regulations in the EU that impact e-commerce and highlights potential with secondhandintegration, new KPIs, and metrics.
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The NXT Outdoor Consumer Nordics
The NXT Nordic Outdoor Consumer 2025 is a consumer research and trend report based on quantitative data from a national representative base of 2500 respondents in Sweden, Finland, Norway, and Denmark and interviews of 27 brand representatives from Nordic outdoor brands.
The NXT Sustainable Consumer Nordics
The NXT Sustainable, Nordics 2024 is a consumer research and trend report targeting sustainability aspirations, barriers, and paradoxes, based on quantitative data from a national representative base of 2500 respondents in Sweden, Finland, Norway, and Denmark.
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.
