Activations
with a rebel spirit
I believe great communication flourish from a disruptive intersection of trend insights, brand experiences, PR and content marketing.
CONCEPT & PLANNING
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Strategic planning
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Creative Direction
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Concept Development
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Concept integration
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Communication platform
PR COMMUNICATION
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PR Strategy
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PR Tool kit and tactic calendar
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PR Activation
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Media relations
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Event and press trips
CONTENT
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Look Book and Reports
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Content Campaign Tactics
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Content Activation
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GoTo-Market Tactics
- Storytelling Playbook
The power of insights and trend knowledge
Strategic foresight is the most valuable tool you can adopt to identify future relevancy, earn media and move heads and hearts of your target audience. My approach is grounded in trend research and insights, allowing me to develop a deep understanding of how global value shifts change attitudes and behaviour and how macro- and micro trends create cultural manifestations that we can make your brand associated with.
How To Strengthen your Triggers
For communication to be authentic and break through the noise, there needs to be a credible correlation between what the brands promise to fulfil and how we build our communication to change hearts and minds of the target audience.
I believe great communication flourish from a disruptive intersection of trend insights, brand experiences, PR and cultural manifestations. I craft stories and concepts to create experiences, that engage consumers and moves freely between earned, paid and owned channels.
Building Authentic Connections
Consumers want authentic connections with brands. It means they want to know what value do you bring to their community and what makes your brand tick.
The Concept of Galaxy Bucket List Test Trips was created with the objective to attract sport & lifestyle journalists from the nordic countries to test Samsungs new smart sport watch, Watch5Pro. The watch is a genuinely good sports watch, but to engage sport-lifestyle journalists the test needed to be authentic and extreme, they needed to genuinely learn something new and it should be a test they would remember and talk about with their friends.
Power up Brand Storytelling through Brand Books and Editorial Look Books
A Brand Book or an editorial Look Book should act as a mirror of your brand soul, it should connect buyers, consumers and press with your brand and brand stories. It should be a conversation starter where you are able to position your brand in the head of the consumer as you wish to be perceived.
I work with clients to create publications, either as a full service provider through my network of designers and photographers or together with your in-house team. I usually take care of the content strategy, storytelling ideas, copy writing and visual direction. This could be for brand books, editorial look books, sustainability reports, presentations and folders.
Selected Projects
This is my personal portfolio
I believe great communication flourish from a disruptive intersection of trend insights, brand experiences, PR and content marketing.
Senior PR Strategist MX Nordic
Acting In-house Senior PR strategist Mobile Experiences.
Directing parts of a larger way-of-working transformation for the Nordic Markets. The work included to establish new PR-way-of-working protocols, strategic approach and GTM road map. Management of nordic PR-agency network, including concept development, briefings, PR-summits, evaluations and strategic directions.
OtherLands NFT Art Festival
The OtherLands Project was established as a way to position Samsung MX Nordic as a future focused creative tech brand in the heads of young creatives. My responsibilities was creating the concept for the nordic markets, consumer insights, strategic partnerships and PR activation.
The NFT festival is a first of its kind and celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology and innovation when they meet through the aesthetic and absurdity that symbolises NFT’s and blockchain technology.
Trend Report Sustainability
The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.
Ghost Net Apparel Concept
The Ghost Net Project was created as a strategic brand collaboration. The mission was to show sustainability commitments through real product development where we turned ocean trash into treasures. We launched the project through PR, thought leadership, collaborations, and retail marketing.. My role was creating the concept, act as strategic and creative lead, design and visual direction, GoTo-Market strategy and manage activations.
Look & Brand Book Production
A Look Book should act as a mirror of your brand soul, it should connect buyers, consumers and press with your brand and brand stories. It should be a conversation starter where you are able to position your brand in the head of the consumer as you wish to be perceived.
I establish a content strategy and page overview, visual direction and content production for look books, brand books presentations and folders.
Arctic Circle Trail Run
The Concept of Galaxy Bucket List Test Trips was created with the objective to attract sport & lifestyle journalists from the nordic countries to test Samsungs new smart sport watch, Watch5Pro. The watch is a genuinely good sports watch, but to engage sport-lifestyle journalists the test needed to be authentic and extreme, they needed to genuinely learn something new and it should be a test they would remember and talk about with their friends.
Eco-Essentials Initiative
The Eco-Essentials Initiative was created as a strategic brand sustainability initiativ. We created it as a core foundation for sustainable innovation and brand development. My role was creating the concept based on consumer insights. Creating a communication platform with purpose statement, vision, mission, and manifest. The work also included direction for product development, design briefings, sales training and GoTo market strategy. The initiative was activated in Europe through PR, e-com, retail- and design- collaborations.
Nigel Cabourn Collaborations
The Collaborations with Nigel Cabourn was carried out for two seasons and was part of the Eco-Essentials initiative. The first season was made in recycled Ventile and included sneakers, bags and jackets. The next season was made in Ghost Net Fabric and mix of recycled and reuses fabric. It included Padded Rain Jacket, Rubber Boots and Bags.
The work included setting up the collaboration framework, being part of the design process, GoTo Market strategy and managing activation and launch.
