Fredrik Ekström
Brand Advisor/Founder
With 20 years in brand strategy, marketing, and PR, I help brands grow business through insights, strategy, and communication, stepping in where needed to strengthen teams, sharpen brand, and deliver real marketing impact.
I help brands grow business through insights, strategy, & communication
With 20 years in brand strategy, marketing, and PR, I help brands grow business through insights, strategy, and communication, stepping in where needed to strengthen teams, sharpen brand, and deliver real marketing impact.
Investing in
Your Future
In a 3–4 week sprint, I align teams around key insights from the report, sharpen your brand direction, and turn insights into action. Each sprint is tailored to your brand’s challenge, whether launching a campaign, shaping a go-to-market plan, or defining a long-term strategy.
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Consumer Insights
I help brands understand real consumer behavior through data. From designing research frameworks to delivering actionable insights, I run quantitative studies that give you a deep understanding of your market and audience.
Winning Game Strategies
I define clear, actionable directions. From strategy into action. I create strategic frameworks for launches, communication, or content, so your teams can execute with clarity and focus.
Freelance Project Based Consultant
I offer a freelance consultant service where you as a client get the benefits of in-depth expertise across a number of specialty areas without having to increase your permanent staff or contract a full size agency.
In-House Marketing/PR Support
I step in as an interim head of marketing & PR or brand director to strengthen your team, sharpen strategy, and drive hands-on results. With 20 years of experience, I help brands grow.
Get Expert Advice with A Free Consultation
Whether you’re launching a new product or struggling with marketing results, getting a bit of guidance can make all the difference.
The NXT Consumer Germany
The report is a consumer research and trend report. It is a collaboration between studio MM04 and Above The Clouds—Future Series, a quantitative research study of 1300 respondents focusing on preferences, aspirations, status, and anxieties related to sustainability and consumption.
The NXT Outdoor Consumer Nordics
The NXT Nordic Outdoor Consumer 2025 is a consumer research and trend report based on quantitative data from a national representative base of 2500 respondents in Sweden, Finland, Norway, and Denmark and interviews of 27 brand representatives from Nordic outdoor brands.
The Business Case for Nature: Together with Dan Yates at EOCA, European Outdoor Conservation Association, presenting a keynote and workshop on how to make nature-positive thinking part of business growth and consumer trust.
Outdoor Impact Summit, Munich
From Sustainability Fatigue to Cultural Relevance. Sustainability isn’t dead; it’s just been misunderstood. Unpacks the emotional paradox modern consumers face and explains how brands can win them back through consumer-centric, insights-based messaging.
Copenhagen Fashion Week, Copenhagen
How do we win the future outdoor consumer. Based on The Future Series Report of 3800 Respondents focusing on consumer needs through knowledge of aspirations, trends, triggers, and barriers.
European Surf Summit, Seignosse
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.