As part of the Federation of Norwegian Industries’ effort to promote Norwegian outdoor brands internationally, I managed the PR for an embassy event in Stockholm.
The work includes building relevant press list, creating invitations with the embassy, and support to nine outdoor brands with PR messaging for the Swedish market.
During the event I match journalists with the brands to ensure relevant press material are shared. Afterwards, I lead follow-ups and media outreach to secure PR-visibility for seasonal news and highlights in Swedish media.
PR: Norsk Industri
PR, Press Event, Publicity Norwegian Outdoor brands
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