As Creative Director for Tretorn Europe, I created and led the development of the Ghost Net Project. A sustainability brand development project and retailer collaboration.

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The objective was to show sustainability commitments through real product development, where we turned ocean trash (ghost nets) into treasures.



We launched the project through PR, thought leadership, retail collaborations, and marketing. My role was creating the concept, acting as strategic and creative lead, designing and providing visual direction, developing the go-to-market strategy, and managing activations.