Created a Winning Game Strategy with purpose to reignite the brand globally. Vélosophy isn't just a bicycle brand; it's a philosophy and a movement celebrating creativity, sustainability, and social responsibility. ​​Vélosophy aims to be the most beloved philosophy-driven bicycle brand, with a mission to put life in motion and inspire others to care for people and the planet.​



By conceptualizing the brand through the "Part Bike - Part Philosophy" approach, we could create a new storytelling playbook and a brand marketing approach with campaign building blocks and target audience tiers.