GLOBAL BRAND SUSTAINABILITY CONCEPT - TRETORN

SAREK X Nigel Cabourn Brand Collaboration

As Creative Director for Tretorn Europe, I led the development of SAREK Eco-apparel concept within the Eco-Essentials Initiative. The goal was to create a retro nostalgic yet modern, sustainability innovation symbol appealing to an international GORP core audience, targeting both lifestyle and outdoor consumers. The project was a collaboration across teams—product, design, sales, and marketing. My role was creating the concept, directing design, styles, assortments, and develop a new visual identity, including logotypes, photo shoots and brand narratives. I also supported sales strategies, trade show setups, and served as the spokesperson for the collection's sustainability efforts.