As Creative Director at Tretorn Europe, I developed the SAREK Eco-apparel category—part of the brand’s Eco-Essentials Initiative. The aim was to drive sustainable innovation and connect with both lifestyle and outdoor consumers globally.
I led the concept creation, international collaborations, visual identity, design direction, and storytelling. Together with cross-functional teams, we launched a full GoTo Market Strategy, including sales tools, trade show activation, and brand and product activations
Strategy: Tretorn
SAREK eco-apparel, Global Brand Concept, NPD
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.