As a brand strategy consultant for MONKI, I managed the planning and creative direction for the SS24 Global relaunch campaign. Aimed at repositioning the MONKI brand globally as a highly relevant and credible fashion brand for the youth female demographic we created the campaign concept - We Are The Antidote to Boredom.
The process involved conducting insights and research and multiple collaborative workshops with stakeholders, including the brand team, creative team, and channel owners.
Concept: MONKI
SS24 Global Brand Campaign: Antidote to Boredom
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I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.