Case: Gore-Tex Global Insight Report & Brand Strategy Support

Challenge / Objective GORE-TEX needed to increase understanding in the behaviors and aspirations of the NXT Sustainable Outdoor Consumer on a global basis. The insights were aimed to support the Global Brand Team in creating the 2027 strategic plan, messaging, and campaigns. 

Solution / What I did

• Deep dive in Above The Clouds NXT reports Nordic and Germany.

• Examples and directions are based on three greenish outdoor personas: The Adventure Seeker, The Nature Guardian, and The Experience Hunter. 

• Examples and insights based on global and international research from existing reports combined with the NXT Report.

• Did a 3-week insight sprint, research, and workshop for the Global Brand Team.  

Result/Impact

• Delivered a 50-page Insight deck based on the research 

• Held a global brand meeting presenting insights with Q&A. 

• Supported the team with directions for development of strategic 2027 plan