The NXT Consumer 2025 Germany
The NXT Consumer Reports Germany are two consumer research and trend reports. It is part of the Above The Clouds Future Series, a yearly conducted quantitative and qualitative research study focusing on two areas. The NXT Outdoor Consumer and The NXT Sustainable Consumer. The reports are based on 1300 respondents in Germany and industry expert interviews.
Fredrik Ekström
Brand Advisor Above The Clouds
From Insights to Activations
Navigating the NXT Germany
The future belongs to brands that understand their consumer and understand how to act on insights with relevance and authenticity. It all boils down to one thing. To earn value, we must create value; to create value, we must understand what creates value, for the consumer.
Fast Track Insights with Sprints
In a 3–4 week sprint, we align teams around the key insights from the report, sharpen your brand direction based on need, and turn insights into action. Each sprint is tailored to your brand’s challenge, whether launching a campaign, shaping a go-to-market plan, or defining a long-term strategy.
The result:
Strategic focus, creative energy, and a roadmap ready to activate.
Workshops and Presentations
With Above The Clouds' future-focused presentations and workshops, you'll gain valuable insights and strategic thinking that help you harness the full potential of the future. We inspire you and your team to bring your brand strategy and future direction to life, while keeping you up-to-date with the latest trends and consumer movements. Whether you're looking to ignite your team's creativity, drive innovation, or stay ahead of the competition, our presentations are designed to help you succeed.
The Business Case for Nature: Together with Dan Yates at EOCA, European Outdoor Conservation Association, presenting a keynote and workshop on how to make nature-positive thinking part of business growth and consumer trust.
Outdoor Impact Summit, Munich
From Sustainability Fatigue to Cultural Relevance. Sustainability isn’t dead; it’s just been misunderstood. Unpacks the emotional paradox modern consumers face and explains how brands can win them back through consumer-centric, insights-based messaging.
Copenhagen Fashion Week, Copenhagen
How do we win the future outdoor consumer. Based on The Future Series Report of 3800 Respondents focusing on consumer needs through knowledge of aspirations, trends, triggers, and barriers.
European Surf Summit, Seignosse
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.