Case Samsung, In-house PR Strategist & Manager

CASE SAMSUNG: Re-designing Nordic PR operations and concept activations

Challenge / Objective Samsung MX Nordic needed to restructure its PR workflow, align multiple agencies, and build a regional go-to-market process that delivered measurable results.

Solution / What I did

Acted as in-house senior PR strategist for the Nordics.

Implemented a new PR workflow, calendar, and go-to-market model.

Created the Nordic PR summits to secure “one-voice” cross-Nordic PR

Managed agency setup, briefings, budgets, and evaluations. 

Created PR concepts and managed activations OtherLands Nordic NFT Art Festival and events

I Run For The Power of 5 Stockholm ½ Marathon Activation and influencer event

Arctic Circle journalist Test Trips

PR-driven Trend report The future of AI and mobile phones

Result/Impact

Established a Nordic-wide way of working that improved collaboration and efficiency.

Delivered +352% PR growth in one year, setting a new standard for PR excellence.

Delivered on PR projects that increased brand preference within Gen-Z