Case Dometic: Global insight Report

Global Consumer Insight Report—Building a Future-Focused Outdoor Brand

Challenge/Objective 

Dometic wanted to strengthen its global brand strategy by understanding how sustainability, outdoor lifestyles, and new consumer behaviors are shaping the future of the outdoor market. As a global leader in mobile living, the brand needed deeper insight into what drives modern outdoor consumers — and how to translate those learnings into a shared, consumer-centric direction across global teams.

Solution / What I did

• Developed The Future Outdoor Consumer, a 60-page global insight report created for Dometic.

• The report combined proprietary data from The NXT Outdoor Consumer Report with external trend research on outdoor participation, health and wellness movements, and lifestyle shifts.

• I presented the findings and facilitated an in-depth brand summit workshop in Stockholm, gathering Dometic’s global brand and marketing teams from all regions to discuss implications, consumer archetypes, and future strategic focus areas.

  
  

Result/Impact

• Delivered a global consumer framework that redefined brand priorities and storytelling focus.

• Enabled all teams to work from one shared understanding of the modern outdoor consumer.

• Positioned Dometic as a insight-driven brand prepared for the next era of outdoor living