Power up Brand Strategies through Sustainability and Eco-Decisions.
Consumer behaviours and shopping priorities are changing fast, and brands must rethink their engagement strategies to stay relevant and successful.
An important challenge for anyone who wants to drive consumption in a more sustainable direction is how to spread their ideas and initiatives while still being relevant and attractive to the consumer.
CONSUMER INSIGHTS: The NXT sustainable Consumer
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Unlocking Green Insights: My Sustainability Insights uncover eco-conscious consumer data, ensuring sustainability strategies align with audience preferences.
STRATEGY:
Brand Sustainability Direction
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Charting a Greener Course: My Brand Sustainability Direction service is your guiding compass to establish a solid sustainability position that resonates with your audience and shaping your brand's mission and values.
COMMUNICATION: Sustainability Activations
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Amplifying Green Impact: My Sustainability and Branding Expertise maximizes the reach and reputation of your initiatives, ensuring your brand forging a deeper connection with your sustainability initiatives and the consumers.
POWER UP SUSTAINABILITY BRAND STRATEGIES
Sustainability Strategies
& Communication
A big challenge for those aiming to steer consumption in a more sustainable direction is how to communicate ideas and initiatives while maintaining relevance and appeal to consumers, without breaking rules or regulations.
My specialty is consumer-centric sustainability, and I have done this for fashion, food and outdoor. I guide brands in understanding how consumer attitudes, values, and drivers can be translated into a strategic framework and roadmap for actionable steps, campaigns and products.
FREELANCE AND INTERIM CONSULTANT
Let's Connect
And Collaborate
My vast knowledge and expertise within sustainability, branding and communication come from +20 years of working with progressive brands and sustainability transformation as Creative Strategist, Business Advisor, Creative Director, Head of Marketing, and Global-PR.
I offer a freelance service where you get the benefits of in-depth expertise across a number of specialty areas within marketing and PR without having to increase your permanent staff or contract a full size agency.
I offer this on interim, project based or billed by the hour. It depends on your need and resources.
GLOBAL BRAND STRATEGY SUSTAINABILITY - TRETORN
THE ECO-ESSENTIALS BRAND INITIATIVE
As Head of Marketing and Creative Director for Tretorn Europe, I created and led the development of The Eco-Essentials Initiative, a strategic brand sustainability initiativ.
We created it as a foundation for sustainable innovation and brand development. My role was creating the concept based on insights and implement it cross all departments.
I created a sustainability brand platform with manifest, purpose statement, and sustainability: vision, mission and roadmap for collaborations. I did direction for product development, design briefings, sales training and set up a European GoTo market strategy
If you want to get noticed,
then it's crucial to create stories
that resonate authentically with narratives that thrive outside the confines of the predictable.
HOW DO YOU WIN HEARTS AND MINDS
Cultural Manifestations
driving force for change
When many companies embark on their transformation from linear to circular and/or adopt a holistic approach to sustainability, they typically focus on the rational effects within products, production, and transportation. However, it is equally important to focus on emotional values and redefine the brand's approach to work culture, storytelling, cultural status, and consumer excitement during the phase of transformation.
HOW CAN YOU WIN HEARTS AND MINDS
Involving the consumer
in your journey
There are no shortcuts to perform a successful sustainability brand transformation. It never happens with a single campaign.
There is only a roadmap of strategic, creative, and actionable brand decisions that, if implemented consistently, lead a brand towards sustainability, cultural status, consumer excitement, and business success.
LEARN TO HARNESS FUTURE POSSIBILITIES
Above : The : Clouds - Future Series
The Future Series is a yearly conducted quantitative research focusing on consumer preferences, aspiration, status and anxieties related to sustainability and consumption.
The purpose with the Future Series is to get to the heart of what consumers really feel, think, and aspire to. Understand the signals driving change within sustainability, the behavioural and attitudinal trends shaping culture, and the underlying drivers influencing social and commercial life.
Selection of work
GLOBAL BRAND SUSTAINABILITY CONCEPT - TRETORN
The Ghost Net Project
Brand Concept, Tretorn
As Creative Director for Tretorn Europe, I created and led the development of "The Ghost Net Project". A strategic brand development project within sustainable innovation and collaboration.The objective was to show sustainability commitments through real product development where we turned ocean trash into treasures. We launched the project through PR, thought leadership, collaborations, and retail marketing.. My role was creating the concept, act as strategic and creative lead, design and visual direction, GoTo-Market strategy and manage activations.
GLOBAL BRAND PLATFORM AND HIERARCHY
Strategic platform aligning three brands
Strategic brand platforms and brand hierarchy for three brands within the Ejendals family. Corporate brand Ejendal, safety gloves Tegera and safety footwear Jalas.
The work was carried out as strategy consultant for BLCK Communication. The strategy work included creation of a three brands brand platform. Positioning of the the brands, purpose statements, heritage texts, vision, mission, messaging and attributes.
Delivery was a full brand platform for all three brands.
GLOBAL BRAND SUSTAINABILITY CONCEPT - TRETORN
SAREK X Nigel Cabourn Brand Collaboration
As Creative Director for Tretorn Europe, I led the development of SAREK Eco-apparel category within the Eco-Essentials Initiative. The goal was to create a symbolic action within sustainable innovation, appealing to international audience, targeting both lifestyle and outdoor consumers.
The project was a collaboration across teams—product, design, sales, and marketing. My role was creating the concept, directing design, styles, assortments, and develop a new visual identity, including logotypes, photo shoots and brand narratives. I set up the GoTo Market Strategy with sales strategies, trade show setups, and served as the spokesperson for the concept and sustainability.
ECO-CRYPTO BRAND PLATFORM AND STRATEGY
Eco-Crypto Brand platform and strategy
As a Strategy Consultant for the Longhouse Foundation i was responsible for creating a brand strategy and brand platform for the first Swedish Eco-Crypto Water150. A Go To Market Strategy targeting crypto and sustainability ready consumers and consumer mapping with barriers and drivers for engaging in eco-crypto investment.
GLOBAL BRAND STRATEGY SUSTAINABILITY - TRETORN
Eco-Essential Initiative
As Head of Marketing and Creative Director for Tretorn Europe, I created and led the development of The Eco-Essentials Initiative, a strategic brand sustainability initiativ.
We created it as a core foundation for sustainable innovation and brand development. My role was creating the concept based on consumer insights. Creating a sustainability brand platform with manifest, purpose statement, and sustainability: vision, mission and roadmap for collaborations. The work also included direction for product development, design briefings, sales training and GoTo market strategy. The initiative was activated in Europe through PR, e-com, retail- and design- collaborations
