Power up Brand Strategies through Sustainability and Eco-Decisions.
Consumer behaviours and shopping priorities are changing fast, and brands must rethink their engagement strategies to stay relevant and successful.
An important challenge for anyone who wants to drive consumption in a more sustainable direction is how to spread their ideas and initiatives while still being relevant and attractive to the consumer.
SERVICES SUSTAINABILITY
CONSUMER INSIGHTS:
The NXT Sustainable Consumer
Unlocking Green Insights: I have 20 years of experience working with sustainability consumer insights and trends. My reports uncover eco-conscious consumer data, ensuring sustainability strategies align with audience preferences.
STRATEGY:
Brand Sustainability Direction
Charting a Greener Course: My Brand Sustainability Direction service is your guiding compass to establish a solid sustainability position that resonates with your audience and shaping your brand's mission and values.
COMMUNICATION: Sustainability PR and Brand Activations
Amplifying Green Impact: My sustainability and PR expertise maximizes the reach and reputation of your initiatives, ensuring your brand forges a deeper connection with your sustainability initiatives and the consumers.
REPORT: CONSUMER RESEARCH & TREND REPORT
THE NXT SUSTAINABLE CONSUMER REPORT
The NXT Sustainable Consumer Report 2025 offers a deep dive into the evolving landscape of green fatigue, eco-consiuous consumers and sustainability as a lifestyle concept in the Nordic region. Backed by data from over 2,500 respondents across Sweden, Finland, Norway, Denmark, this report uncovers key insights for brands looking to tap into the “green” consumer trends shaping consumer behaviour. Don’t miss out on this essential resource to future-proof your business in the fashion and lifestyle market.
FREELANCE AND INTERIM CONSULTANT
SUSTAINABILITY, STRATEGY AND PR
My vast knowledge and expertise within sustainability, branding and communication come from +20 years of working with progressive brands and sustainability transformation as Brand Strategist, Business Advisor, Creative Director, Head of Sustainability, and Global-PR.
I offer a freelance service where you get the benefits of in-depth expertise across a number of specialty areas within sustainability strategies and communication.
If you want to get noticed,
then it's crucial to create stories
that resonate authentically with narratives that thrive outside the confines of the predictable.
HOW DO YOU WIN HEARTS AND MINDS
MAKE SUSTAINBILITY IRRESISTABLE
When many companies embark on their transformation from linear to circular and/or adopt a holistic approach to sustainability, they typically focus on the rational effects within products, production, and transportation. However, it is equally important to focus on emotional values and redefine the brand's approach to work culture, storytelling, cultural status, and consumer excitement during the phase of transformation.
SELECTION OF PROJECTS
ONGOING WORK: GLOBAL BRAND STRATEGY - HOUDINI
HOUDINI: GLOBAL BRAND,
WINNING GAME STRATEGY
As a strategic brand consultant i am now creating a new Winning Game Strategy for the Houdini Brand Globally. The work is carried out together with Houdini and include Brand DNA and foundation, target audiences, consumer archetypes, customer key needs, communication and messaging, our approach to brand marketing and a new storytelling playbook for activations.
CASE: GLOBAL WINNING GAME STRATEGY, VÉLOSOPHY
VELOSOPHY: GLOBAL BRAND
WINNING GAME STRATEGY
As a brand strategy consultant for VÉLOSOPHY, my objective was to create a Winning Game Strategy with a purpose to reignite the brand globally. By conceptualising the brands DNA through the "Part Bike - Part Philosophy" approach, a storytelling playbook, and a new brand marketing approach with campaign building blocks.
Vélosophy isn't just a bicycle brand; it's a philosophy and a movement celebrating creativity, sustainability and social responsibility. Vélosophy aims to be the most beloved philosophy-driven bicycle brand, deeply connected with the creative generation with a mission to put life in motion and inspire others to care for people and the planet.
CASE: ECO-ESSENTIALS INITIATIVE, TRETORN
TRETORN: GLOBAL BRAND, SUSTAINABILITY CONCEPT,
As Head of Marketing and Creative Director for Tretorn Europe, I created and led the development of The Eco-Essentials Initiative, a strategic brand initiativ with the objective to reposition the Tretorn brand globally.
My role was creating initiative and strategic sustainability platform with purpose statement, vision and manifest. Creating a new identity, logo's and on product branding. Setting up new product and category development.
We launched the initiative through social campaigns, PR, collaborations and retail activations. I managed sales training and set up European GoTo market strategies.
CASE: GLOBAL BRAND CONCEPT - TRETORN
TRETORN: GLOBAL BRAND,
THE GHOST NET PROJECT
As Creative Director for Tretorn Europe, I created and led the development of the Ghost Net Project. A sustainability brand development project and retailer collaboration.
The objective was to show sustainability commitments through real product development, where we turned ocean trash (ghost nets) into treasures.
We launched the project through PR, thought leadership, retail collaborations, and marketing. My role was creating the concept, acting as strategic and creative lead, designing and providing visual direction, developing the go-to-market strategy, and managing activations.
CASE: GLOBAL BRAND CONCEPT - TRETORN
TRETORN: GLOBAL BRAND, SAREK APPAREL & COLLABORATIONS
As Creative Director for Tretorn Europe, I led the development of SAREK Eco-apparel category within the Eco-Essentials Initiative. The goal was to create a symbolic action within sustainable innovation, appealing to international audience, targeting both lifestyle and outdoor consumers.
The project was a collaboration across teams—product, design, sales, and marketing. My role was creating the concept, directing design, styles, assortments, and develop a new visual identity, including logotypes, photo shoots and brand narratives. I set up the GoTo Market Strategy with sales strategies, trade show setups, and served as the spokesperson for the concept and sustainability.
ECO-CRYPTO BRAND PLATFORM AND STRATEGY
Eco-Crypto Brand platform and strategy
As a Strategy Consultant for the Longhouse Foundation i was responsible for creating a brand strategy and brand platform for the first Swedish Eco-Crypto Water150. A Go To Market Strategy targeting crypto and sustainability ready consumers and consumer mapping with barriers and drivers for engaging in eco-crypto investment.
