Case Samsung: OtherLands NFT Art Festival

Unlocking Creativity: I, as Senior PR Strategist at Samsung Nordic, envisioned and executed an NFT project. From shaping concepts to managing agencies, I navigated the intersection of technology and creativity, defining Samsung MX Nordic as a beacon for innovative expression for young cultural pioneers.

Celebrating the contrasts of Art and Technology

The Concept:

As NFTs and blockchain technology are rewriting the rules for the creative economy and digital art forms, we decided to invite the creative community in Sweden, Norway, Finland, and Denmark to join Samsung Nordics on a journey to redefine the relationship between art and technology.

A journey that celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology, and innovation when they meet through NFTs and blockchain technology. 

OtherLands is a celebration to this evolving contemporary digital art scene, were art and technology merge together in timeless aesthetic yet contemporary absurdism. These contrasts unifies and brings us inclusion and individuality. Timeless and contemporary. Self-expression and intellectual curiosity. This reflects who we are as artists and innovators and the design is guided by the values of self-expression that is brought to life through technology.

For the first time of its kind, an NFT art festival is being arranged in Sweden, Norway, Denmark and Finland at the same time, initiated by Samsung Nordic. A festival that celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology and innovation when they meet through the aesthetic and absurdity that symbolizes NFT’s and blockchain technology.

In my role as Senior PR Strategist, Mobile Experiences, at Samsung Nordic, I led the creation of an impactful NFT project. The primary objective was to design a concept that resonated with the creative community while positioning Samsung Nordic as a forward-thinking brand in creative technology.

Driving the project, I used consumer and trend insights, shaping the concept and strategy for the Nordic markets. Additionally, I forged key partnerships, managed PR and design agencies, and executed the project's launch tactic.

This approach aimed to authentically connect with the discerning Gen Z audience, embodying the fusion of innovation, creativity, and technology that defines Samsung Nordic.