PR Activations and
Branded Experiences
We create authentic brand experiences, PR activities, and creative concepts based around nature and outdoor adventures. We focus on the cultural movement—from fandom to fundom—and active engagement in co-created experiences. Whether it is a PR launch, a community-building activity, or a global brand movement doesn't matter. We set the stage for your branded activities to become a playground for cultural creativity and community building.
Fredrik Ekström
PR Strategist, Travel Guide, Mountain Lover
Branded PR experiences
I believe in activations that are born in motion, through shared experiences that connect people, passion, and playfulness.
I help brands design and execute experiences that strengthen brand storytelling and engagement. From PR concept to execution, I’ve created experiences like the three-day Samsung Arctic Circle Trail Test Trips, transforming product testing into memorable, authentic brand stories.
Case: Samsung PR Arctic-Circle-Trip Watch5pro launch
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Challenge:
Samsung MX Nordic wanted to strengthen its premium positioning within sports watches and differentiate Watch 5 Pro from Apple Ultra through authentic product experiences.
Result:
Strong Nordic media coverage and journalist engagement.
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Established the Samsung Watch 5 Pro as the most credible outdoor smartwatch in the region.
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Contributed to a +352 % increase in PR performance within 12 months
Challenge & Result
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Developed the concept “Bucket List Test Trips,” a 3-day trail-running and product-testing experience for journalists across the Arctic Circle.
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Planned and led the entire activation: journalist selection, local execution, storytelling framework, and guided experience.
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Conducted product demo’s and authentic feature testing
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Navigating with a compass, stress test, running datapoints, morning yoga, and battery time test.
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Ensured the product test became an unforgettable story that journalists wanted to publish.
Solution / What I did
Trailfulness Running Club
At the heart of the club’s excursions is 'Trailfulness'—a meditative approach to trail running that promotes a mindful, slower pace. This philosophy isn't just about covering distance; it’s about savoring each step.
Freelance Strategy Days
A Co-Creation Strategy Conference for freelancers. Over three days, you will engage in morning strategy sessions that lay the groundwork for your business’s future, followed by free-skiing or ski touring workshop
Branded Experiences
I create authentic brand experiences, PR activities, and creative concepts based around outdoor adventures. We focus on cultural and Edu-tainment (Image from Samsung Arctic Circle Trail PR launch of watch5PRO)
Let's Connect & Collaborate
I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.