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Freelance Strategy Days

As a freelance consultant, it is important to reflect and develop a strategy for the business and your personal goals. This can be a challenge, as it is hard to go on your own. The Freelance Strategy Days is a three-day co-creation strategy conference for freelancers. We do free-riding and ski-touring in the daytime. And do sessions for strategy, co-creation, and individual work in mornings and at the after-ski. 

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Fredrik Ekström

Brand Strategist, Free Touring, Mountain Lover 

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Strategy Day's

The program is tailored for independent professionals who find it challenging to step away from daily responsibilities and focus on long-term goals. Over three days, you will engage in morning strategy sessions that lay the groundwork for your business’s future, followed by freeskiing or ski touring workshops arranged by Freeride Days Engelberg, where you pick and choose after your own interest and capabilities. Each day concludes with co-creation sessions, where you'll have the opportunity to develop your strategies collaboratively while gaining insights from other participants.

The Process

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Set the objecticves, direction and define what success looks like.

Set your Objective

Map the client and competitor landscape and define opportunities and threats.

Your Gameplan

Translate insight into strategic clarity and ideas that engage and inspire.

Strategic Direction

Bring the strategy to life across all touch-points with narratives and formats.

Storytelling Playbook

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Discover New Heights

Welcome to Above The Clouds Freelance Strategy Days, an unparalleled retreat designed exclusively for freelancers and small business owners. Set in the stunning backdrop of Engelberg, Switzerland, and hosted at the renowned Ski Lodge Engelberg, this three-day event combines the thrill of skiing and ski touring with innovative strategy sessions to elevate your business acumen.

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Join Freelance Strategy Day's 2026

Ideal for both seasoned freeriders and ski tourers or just nature enthusiasts. Experience the transformative power of strategy co-creation. Skiing together by day and creating strategy together at night.  

March 12-15th, Engelberg, Switzerland. 

Last day to book a seat: January 15th.

The Power of Experiences

Create your own or join a unique mountain experience with Above The Clouds, the Trailfulness running club, Freelance Strategy Days, or a brand experience trip/event. 

Trailfulness Running Club

At the heart of the club’s excursions is 'Trailfulness'—a meditative approach to trail running that promotes a mindful, slower pace. This philosophy isn't just about covering distance; it’s about savoring each step.

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Freelance Strategy Days

A Co-Creation Strategy Conference for freelancers. Over three days, you will engage in morning strategy sessions that lay the groundwork for your business’s future, followed by free-skiing or ski touring workshop

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Branded Experiences

I create authentic brand experiences, PR activities, and creative concepts based around outdoor adventures. We focus on cultural and Edu-tainment (Image from Samsung Arctic Circle Trail PR launch of watch5PRO)

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Fredrik Ekstrom Trailfulness Run Club Above The Clouds

Let's Connect 
For Adventure

Reach out to me if you want to work together or if you would like to join a Trailfulness Runnig or Freelance Strategy Days event.

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News, Beyond Nonsense

Stay informed with my latest insights and trends in the consumer market.

Let's Connect & Collaborate

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

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