Case Aqua Dental Trend Report

Challenge / Objective Aqua Dental needed to stand out in the Swedish dental market as a credible, knowledge-driven, and forward-thinking private operator. As a challenger brand competing against government-funded clinics, they wanted to strengthen their expert positioning and earn media attention.  The goal was to create something that went beyond a marketing campaign, an insight-driven platform that could fuel long-term communication

Solution / What I did

• Developed Tandhälsorapporten, a national report based on 1300 respondents in qualitative research and expert interviews with university professors, dental doctors, and industry professionals, and included existing research from the Swedish government.  

• Designed the full concept, questionnaire, structure, and storytelling approach, combining data analysis, journalist-friendly insights, and strong visual communication.

• Positioned Aqua Dental as the future voice of authority in modern dental care, blending science, expertise, and cultural relevance.

Result/Impact

• Created a thought leadership platform for Aqua Dental.

• Created PR tool kit and PR coverage and positioned the brand as future-focused. 

• Created a dental beauty index that Aqua Dental could use to launch with influencers

• Lay the foundation for highlighting how people are scared of the dentist as a foundation to launch “dental scare day” together with Bianca Ingrosso. 

• Built long-term credibility with professionals, partners, and patients—proving that data and storytelling can make dentistry engaging and newsworthy.