As part of the Federation of Norwegian Industries’ effort to promote Norwegian outdoor brands internationally, I managed the PR for an embassy event in Stockholm.

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The work includes building relevant press list, creating invitations with the embassy, and support to nine outdoor brands with PR messaging for the Swedish market.



During the event I match journalists with the brands to ensure relevant press material are shared. Afterwards, I lead follow-ups and media outreach to secure PR-visibility for seasonal news and highlights in Swedish media.