As a Senior PR Strategist for Samsung Mobile Experiences in the nordic markets i created the strategic concept of Arctic Circle Test Trips for Watch 5 PRO. And i managed the execution and the trip with journalists.

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The primary goal was to engage nordic sport and lifestyle journalists for an authentic test of Samsung Watch5Pro.



Through three-days-trips to the arctic circle i provided an authentic learning opportunity and a once in a lifetime trail and nature experience, ensuring a product test they would genuinely remember and wanting to talk about.