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Unveil The Future of Your Brand

I create insights about future behaviours, define the strategic role for your business, brand or campaign, and turn it into actions.

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The future is closer than you think.  Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future brand relevance and long-term creativity.

TRENDS:
Trend Insights and Value Changes

  • Unveil Your Brand's Future: We dive deep into trend insights and value changes, equipping your brand, or campaign, with the insights needed to stay ahead and get noticed.

CONSUMERS:
Strategic Direction and Advisory

  • Consumer Centric: We specialise in consumer research that is actionable.  
    Comprehending how consumer attitudes, shifts in values, and trends can be translated into strategies. 

REPORTS:
Creating Impact & Thought leaders

  • The Power of Knowledge: My reports could either be insights driven that help you gain understanding. Or PR-driven that generate interest and demand for your products and ideas. 

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My Approach

My approach is to leverage an +20 years expertise in qualitative and quantitative, consumer research and  behavioural insights, brand strategy, and conceptual activation, to create insights that is easy actionable through strategic frameworks. 

This could be used for creative planning in campaigns, strategic direction for brand development, or to stand out through PR that connects and is relevant.  

Let's Connect
And Collaborate

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency. 

I offer this on interim, project based or billed by the hour. It depends on your need and resources.    

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Consumer Insights Sustainability

Sustainability Report Above The Clouds

I’m specialised in consumer centric sustainability and help brands understand global drivers, value changes, and macro trends and how that could be defined into their strategic platform and turned into a roadmap of sustainability actions.

The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.

Power up Brand Storytelling through Brand Books and Editorial Look Books

A Brand Book or an editorial Look Book should act as a mirror of your brand soul, it should connect buyers, consumers and press with your brand and brand stories. It should be a conversation starter where you are able to position your brand in the head of the consumer as you wish to be perceived. 

 

I work with clients to create publications, either as a full service provider through my network of designers and photographers or together with your in-house team. I usually take care of the content strategy, storytelling ideas, copy writing and visual direction. This could be for brand books, editorial look books, sustainability reports, presentations and folders.  

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Selected Report

This is my personal portfolio

Sustainability Report Above The Clouds

Insights Report Sustainability

The NXT Sustainable Consumer Report 2023 - The Post Purpose Activists - is a trend report based on quantitative data from a nationally representative sample of 2,405 respondents in Sweden and Denmark. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.

Sustainability Report Above The Clouds

Insights Report Sustainability

The NXT Sustainable Consumer Report 2022 - Three green consumer profiles rewrites the rules of sustainability. The report is based on quantitative data from a nationally representative sample of 1345 respondents in Sweden. The report is part of Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption.

Future Of Dental Health Above The Clouds

Future of Dental Health

The Swedish Dental Health Trend Report is based on quantitative data from a nationally representative sample of 1053 respondents in Sweden and data mining of existing SOU report and predictions. It answers to questions related to attitudes and behaviours around dental health and looks ahead at how dental care may develop in the future regarding AI, AR/VR, 3D modelling and rapid prototyping.

Sustainability Report Above The Clouds

The Sustainable Consumer

The New Sustainable Consumer report is the first report in Above The Cloud's : Future Series on sustainability and lifestyle behaviours linked to consumption. The report is an exploratory foresight report based on expert interviews and existing reports. It was produced and published together with  Scandinavian MIND. The purpose was to create a better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern. It is the foundation for later quantitative reports.  

Let's Connect and  Collaborate 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Fredrik Above The Clouds

Fredrik Ekström

+46 (0) 72 729 46 32

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