Unlock The Future of Your Brand
Insights, research, and strategic advisor, designed to future-proof your brand, campaign, or business direction.
I help brands grow through insights. My services span from in-depth consumer research to business advisor and thought leader positioning.
SERVICES INSIGHTS
TRENDS:
Shifts, Drivers, Triggers
Unveil Your Brand's Future: Through The Future Series, i regularly track and monitor lifestyle trends, consumer aspirations and value changes, equipping your brand, or campaign, with the insights needed to stay ahead of the market and find authentic contextual connections.
CONSUMERS:
Research, Insights, Direction
Consumer-Centric: I do consumer research and customer mapping for brands. My goal is to not only research but also help brands win the consumer game by turning consumer research, market intelligence, and creative thinking into Winning Game Strategies and playbook activations.
REPORTS:
Impact, PR, Leadership
The Power of Knowledge: In a world that is increasingly superficial, knowledge is power. My reports is either insights driven to gain a deeper understanding for a market, category or behaviour. Or PR-driven to build thought leadership and generate interest for your brand and ideas.
INSIGHT-DRIVEN STRATEGY
CONSUMER RESEARCH - TAILORED TO YOUR BRAND
I help brands understand real consumer behavior through data. From designing research frameworks to delivering actionable insights, I run quantitative studies that give you a deep understanding of your market and audience. Whether you want to explore a new opportunity, test an idea, or validate your positioning—I provide clarity through numbers.
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Key Deliverables:
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Custom survey design
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Data analysis & insight summary
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Presentation of results for teams or leadership
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Strategic recommendations based on the data
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LOYALTY & DECISION DRIVERS
CUSTOMER KEY NEEDS, RESEARCH AND MAPPING
Why do your customers choose you, and what keeps them loyal? I help brands uncover what matters most in the decision journey, from product discovery to repeat purchases and brand activations. This includes research with your existing customers to map their needs, values, and emotional drivers when shopping from your brand.
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Key Deliverables:
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Interview/survey-based customer analysis
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Segmentation of key needs and loyalty drivers
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Customer journey and profile mapping
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Strategic recommendations for actions
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THOUGHT LEADERSHIP WITH IMPACT
BESPOKE INSIGHT REPORTS THAT BUILD CREDIBILITY
I help brands turn real research into powerful storytelling. My thought leader reports combine insights with compelling narratives that build relevance, credibility, and media attention. From ideation to final presentation, I take care of the full process — giving your brand a meaningful voice in your industry.
Key Deliverables:
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Ideation & direction
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Research & insight development
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Story angles & media hooks
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Written reports
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Thought leader training
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Presentation-ready materials
THE FUTURE SERIES
ONGOING INSIGHT PLATFORM
WHAT'S NXT FOR OUTDOOR, LIFESTYLE & SUSTAINABILITY
The Future Series is Above The Clouds’ own insights platform, tracking the macro and micro trends that shape our industries. Built on annual consumer data from 2,500+ Nordic respondents and qualitative interviews, it fuels my strategy work, presentations, and advisory. This is where we decode what’s driving change — and how your brand can lead it.
Includes:
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Annual quantitative reports
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Keynotes & presentations
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Trend tracking
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Strategic foresight
"Fredrik helped us explore a new approach to consumer-centric brand positioning. The insights were not only sharp and relevant, but they also guided us to make decisions and had an impact across our whole brand strategy and activation plan."
Brand Director - Scandinavian Lifestyle Brand
“The NXT Outdoor Consumer report gave us a fresh perspective on outdoor trends and sustainability movements. It helped us challenge internal assumptions and build a seasonal strategy that feels both authentic and consumer-focused.”
Head Of Marketing - Nordic Outdoor Brand
“Fredrik’s workshop was not only inspiring — it was transformative. We walked away with clear ideas, fresh energy, and a deeper understanding of possibilities and directions for our brand and campaigns.”
Creative Lead - Street Fashion Lifestyle Brand
EXPLORE MY LATEST REPORTS
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REPORT: SUSTAINABLE E-COMMERCE
THE ELEPHANT
IN THE ONLINE STORE
Can e-commerce and sustainability truly align? This insight report explores one of the most pressing and complex questions for modern fashion and outdoor brands. Built on proprietary research, industry data mining, and desktop analysis, it unpacks both the friction points and future potential of sustainable e-com.
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Topics include:
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From Metrics to Mindset
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From Convenience to Conscious
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Winning the Future Consumer
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From Obligations to Opportunities
A strategic guide for brands ready to turn their digital operations into a force for good — and growth.
REPORT: CONSUMER RESEARCH & TREND REPORT
NXT SUSTAINABLE CONSUMER NORDIC REPORT
The NXT Sustainable Consumer Report 2025 offers a data-driven deep dive into the evolving world of sustainability as a lifestyle across the Nordic markets. Backed by data from over 2,500 consumers in Sweden, Finland, Norway, and Denmark, the report explores green fatigue, eco-conscious aspirations, and the changing values driving purchase decisions.
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Topics include:
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Sustainability Readiness Index
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3 "Green-ish" Consumer Archetypes
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Sustainability Paradox
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Dream Brand Characteristics
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Brand Activism
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Winning The Consumer Game
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Ideal for brands in fashion and lifestyle looking to understand and connect with “green” consumers while positioning your brand.
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REPORT: CONSUMER RESEARCH & TREND REPORT
THE NXT OUTDOOR CONSUMER NORDIC REPORT
Outdoor life is evolving, and consumers are leading the way. Based on insights from 2,500 Nordic respondents and 27 expert interviews, this report explores the intersection of nature, participation, and lifestyle in the outdoor space. You’ll gain clear insights into outdoor consumer archetypes, health and nature, sustainability readiness, and how values influence brand loyalty, barriers, and activism in the outdoors.
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Topics include:
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From Fandom To Fundom
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Trailfulness
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Nature and Sustainability
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The New Creative Collectives
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Brand Activism - From Why To What
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Outdoor Consumer Archetypes ​​​​
A must-read for any outdoor brand looking to stay ahead of the curve or accelerate in the Nordics.
NEW REPORT: CONSUMER RESEARCH & TREND REPORT
NXT SUSTAINABLE CONSUMER GERMANY REPORT
Launching in June 2025 in collaboration with Berlin-based agency MM04 Founder of the Berlin Fashion Summit, this new edition explores the mindset of the German sustainable consumer.
With data from 1,300 respondents across Germany, the report uncovers how circularity, status, and emotional triggers shape or paralyses sustainable behavior.
Perfect for brands ready to enter the “green-ish” German lifestyle market and lead the next wave of change in fashion and lifestyle.
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WORKSHOPS & PRESENTATIONS
BRING YOUR TEAM
INTO THE FUTURE
From high-energy presentations to hands-on creative workshops, I help teams translate trends into action. Choose a custom session or one based on my existing reports to ignite new thinking in your brand.
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Popular formats:
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Trend deep dives
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Insight-to-action workshops
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Strategic foresight for teams
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Brand storytelling sessions
A MIX OF IN THE PRESS
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ISPO insights
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​How to Win the Game with Consumer Centric Strategies
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Outdoor Industry Compass
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​Brand Activism From Why To What
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Sporting Goods Intelligence
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The New Creative Collectives
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Sporting Goods Intelligence
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From Fandom To Fundom​​
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Sporting Goods Intelligence
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Trailfulness Health and Nature-RX
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Sporting Goods Intelligence
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Brand Activism how to transform from Why to What
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Outdoor Industry Compass​
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The NXT sustainable consumer ​
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Scandinavian MIND / HighSnobiety
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Podcast The New Outdoor Consumer ​
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SUSTON Magazin
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​Gen-Z What's Hype and What's Reality.
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​Sporting Good Intelligence Europe
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Sustainability a status symbol for Gen-Z.
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Scandinavian Mind
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How Gen-Z redefines status through sustainability​​
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Habit Magazine
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Gen-Z stärker greppet om branschen.
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Stockholm Fashion District
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The surprising sustainability issues the end consumer care about the most.
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Heja Framtiden Podcast
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Konsumenten förvirrad och förvirrande ​
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Copenhagen Fashion Week CIFF Talk ​
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The NXT sustainable consumer KeyNote​
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