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Unveil The Future of Your Brand

I create insights about future behaviours, define the strategic role for your business, brand or campaign, and turn it into actions.

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 The future is closer than you think.  Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future brand relevance and long-term prosperity.

What i do the most 

TRENDS:
Insights, Global Drivers and Value Changes

Unveil Your Brand's Future: Through The Future Series, i regularly track and monitor lifestyle trends, consumer aspirations and value changes, equipping your brand, or campaign, with the insights needed to stay ahead of the market and find authentic contextual connections. 

Lets Connect

CONSUMERS:
Strategic Direction,  Advisory and concepts

Consumer Centric: I specialise in consumer research that is real and made actionable.  
I focus on consumer key needs, aspirations and attitudes, how shifts in values, and trends can be turned into strategic plans and implemented in road maps. 

Lets Connect

REPORTS:
Insights Driven, Impact Focused, Thought leaders

The Power of Knowledge: In a world that is increasingly superficial, knowledge is power. My reports is either insights driven to gain a deeper understanding for a market, category or behaviour. Or PR-driven to build thought leadership and  generate interest for your brand and ideas. 

Lets Connect

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LEARN TO HARNESS FUTURE POSSIBILITIES   

ABOVE THE CLOUDS THE FUTURE SERIES

With Above The Clouds - The Future Series - we have created an insights-driven platform that is the foundation of my strategic decision-making, brand advisory, public speaking, reports, and thought leadership.

 

This is the depth of my business, where we create a deeper, more long-lasting understanding for what is driving change within outdoor, lifestyle, and sustainability. 

 

The Future Series is an ongoing project based on annually conducted quantitative data gathering and qualitative interviews from four Nordic countries.

REPORT: CONSUMER RESEARCH & TREND REPORT

THE NXT SUSTAINABLE CONSUMER REPORT 

The NXT Sustainable Consumer Report 2025 offers a deep dive into the evolving landscape of green fatigue, eco-consiuous consumers and sustainability as a lifestyle concept in the Nordic region. Backed by data from over 2,500 respondents across Sweden, Finland, Norway, Denmark, this report uncovers key insights for brands looking to tap into the “green” consumer trends shaping consumer behaviour. Don’t miss out on this essential resource to future-proof your business in the fashion and lifestyle market.

Link to Report Page 

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REPORT: CONSUMER RESEARCH & TREND REPORT

THE NXT OUTDOOR CONSUMER REPORT 

Based on 2500 respondents from the nordic region and interviews with 27 representatives from Nordic Outdoor brands. The report offers a deep dive into the evolving landscape of outdoor activities and sustainability.

 

You'll discover data-driven insights on consumer archetypes, sustainability readiness, and outdoor engagement. The report explores barriers to outdoor participation, brand activism, and how consumers are aligning values with their outdoor activities.  ​

Don’t miss out on this essential resource to future-proof your business in the outdoor market.

Link to Report Page 

TREND AND INSIGHTS WORKSHOPS AND PRESENTATIONS 

PUBLIC SPEAKER &  CREATIVE WORKSHOPS

Whether you're looking to ignite your team's creativity, drive innovation, or stay ahead of the competition, my presentations are designed to help you succeed.

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I offer bespoke future-focused presentations and trend workshops created specifically for you and your brand, or based on one of my reports.

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I'll inspire you, your team or audience to bring your brand, strategy or future direction to life, while keeping you up-to-date with the latest trends and consumer behaviours.

Let's Book a Presentation

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THE POWER OF KNOWLEDGE AND INSIGHTS 

BESPOKE REPORTS AND THOUGHT LEADERSHIP 

I conduct research and create reports for my clients. It could be an insight-driven consumer report or a PR-driven thought leader report where we establish an interest for your ideas, products, and brand. 
 

My work with the reports is usually based on four steps:

 

  • Ideation, direction and foundation

  • Questions and data gathering

  • Writing and creating the report 

  • Insights for development or PR for activation

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But every report is unique, so reach out to me if you like to explore possibilities with insights-driven development or communication. 

A mix of in the press 

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Let's Connect and  Collaborate 

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Fredrik Above The Clouds

Fredrik Ekström

+46 (0) 72 729 46 32

Fredrik.ekstrom@abovetheclouds.se

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