Breathing New Life into Your Brand Soul
Consumers want authentic connections with brands. It means they want to know, what value do you bring to society and what makes your company tick.
Trend Insights and Value Changes
Consumer Research & Insights
Market threats a opportunities
Brand Strategic Direction
Brand Eco-System Architecture
Symbolic Brand Concepts
Brand platform and guidelines
Brand Manifesto and Storytelling
Brand Attributes and Tone of Voice
Future focused, brand development
Consumers want authentic connections with brands. It means they want to know, what value do you bring to society and what makes your company tick. My future focused brand strategies reflect a holistic approach of your brand soul. It encompasses several different brand elements like, strategic position in the head of the consumer, purpose statements and manifestos, brand eco-systems and values, vision, mission, brand voice, messaging, and attributes.
Power up Brand Strategies through Sustainability and Eco-Decisions.
An important challenge for anyone who wants to drive consumption in a more sustainable direction is how to spread their ideas and initiatives while still being relevant and attractive to the consumer.
I’m specialised in consumer centric sustainability and help brands understand global drivers, value changes, and macro trends and how that could be defined into their strategic platform and turned into a roadmap of sustainability actions.
SAREK Rapa Valley Jacket. Made within the Sarek Eco-Collection as a tribute to the wild river ending up in the Rapa Valley Delta.
For a position to be authentic, there needs to be a credible correlation between what we promise to fulfil and how we position ourselves on the market and in the head of the consumers.
And there are no shortcuts to breath life in a successful brand transformation. It never happens with a single activation. There is only a roadmap of strategic, creative, and actionable brand decisions that, if implemented consistently, lead a brand towards cultural status, consumer excitement, and business success. The brand platform is a key tool to execute this with perfection.
This is my personal portfolio
With a blend of trend research, consumer insights, brand strategy and conceptual activations i help breathe new life into clients brand strategy and communication.
Brand Concept Sustainability
The Eco-Essentials Initiative was created as a strategic brand sustainability concept. The strategy work included consumer insights, purpose statement, vision, mission, and eco-manifest. The work also included product development, design briefings, sales training and GoTo market strategy. The initiative was activated globally through PR and design collaborations.
Senior PR Strategist MXNordic
Acting In-house Senior PR strategist Mobile Experiences.
Directing parts of a larger way-of-working transformation for the Nordic Markets. The work included to establish new PR-way-of-working protocols, strategic approach and GTM road map. Management of nordic PR-agency network, including concept development, briefings, PR-summits, evaluations and strategic directions.
Ghost Net Apparel Concept
The Ghost Net Project was created as a strategic brand purpose activation. We created it to show sustainability commitments through real product development where we turned ocean trash into nylon treasures. We launched the project through PR, thought leadership, collaborations, and retail marketing.. My role was creating the concept, act as strategic and creative lead, design and visual direction, GoTo-Market strategy and manage activations.