From Insights to Activations
Future focused brand marketing & communication consultant
Senior business advisor, specialised in transforming research and insights into creative actions that build brands and moves freely between earned, paid and owned channels.
The NXT Sustainable Consumer Report
The NXT Sustainable Consumer 2022 is a quantitative research and foresight report that cuts through the fog of uncertainty around sustainability and reveals a journey we’re on, as consumers and brands. It clarifies sustainability with toolkits to thrive in this time of rapid transformation, highlighting areas where brands can win, directions for success, and consumer profiles we should be talking to now, and how to speak with them.
Breathing new life into your brand purpose
With a blend of trend research, consumer insights, brand strategy and conceptual activations i help breathe new life into clients brand purpose and craft brands that stand for something, that share an enthusiasm and passion, that engage people, and ultimately stand out from the competition.
Senior PR Manager, Nordics
Consultant - Senior PR Manager for Samsung Nordic. Creative and strategic communication planning, development and execution for the Nordic markets. In partnership with BLCK.
The Ghost Net Project
Portfolio work as head of marketing and creative director Europe, Tretorn
Case: Consumer insights, Concept to Consumer Strategy, Product design brief, Visual development and production, Lifestyle PR and influencer seeding, media partnerships and
Selected impact: National Geographic, Make It Last, Dagens Industri, UN World Oceans Conference NYC, Crown Princess Victoria Bernadotte, Plaza, Icon, Cafe, KING, Veckans Affärer.
The Ghost Net Project was a brand purpose activation initiative created to showcase Tretorns commitment within sustainable innovation. It was part of a three season collaboration with Swedish Outdoor retailer Naturkompaniet where we took a stand in the shared passion for responsible manufacturing and retail.
We launched, The Left Over Project, The Ghost Net Project, The Biodegradable jacket. My role was creating the concept, creative lead, design planning and sourcing, GoTo-Market strategy and activation with PR, influencer marketing and retail.
650 000 tonnes of fishing nets are floating around in our oceans as Ghost Nets, what if we could harvest the floating nylon forests and turn them into high quality rainwear.
The idea was based on the insight that 650 000 tonnes of fishing nets are floating around in our oceans. Fishing nets are made out of high quality nylon which decay slowly, risking to wipe out entire eco system. We said -
What if we could find our “non natural” resources in a “semi natural way” in nature?
We created a limited edition line of rainwear that was made from collected fishing nets and ocean waste. It had a new design, new way of on-product marketing, new style of hero, outdoor and e-com photography and was launched in selected Naturkompaniet stores and online.
Design brief for products
Go To Market strategy
PR and influencer activation
E-com and digital activation
Visual brief and production
Key Note Speaker
Scandinavian MIND Transformation Conference, Presentation of The New Sustainable Consumer Trend report.