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INSIGHTS - STRATEGY - STORYTELLING 

Brand Strategy and Storytelling,
Built on Real Consumer Insight

INSIGHTS - STRATEGY - STORYTELLING 

Brand Strategy and Storytelling,
Built on Real Consumer Insight

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To Earn Value,
We Have To Create Value.

I work as a strategic insights and communication partner helping progressive [outdoor / lifestyle / destination] brands, as well as other nature-orientated industries, to grow by bridging consumer insight, brand strategy, concepts, and activation. One creative partner across the whole journey.

"Brand storytelling is what makes insight and strategy mean something. It’s the translation of data and direction into a narrative a brand can live inside of, in the product, the advertising, the PR, and in how your own team talks about it."

Fredrik Ekström

Above The Clouds

Insights 

Consumer intelligence that shows why people choose one brand over another.

HOUDINI 

Building a Brand Strength Matrix 
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GORE-TEX

Global Consumer Insights and Strategy
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DOMETIC 

Global Future Outdoor Consumer Report
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Strategy

The Winning Game: insight turned into brand direction, messaging and a playbook your team can run with.

HOUDINI 

Global Winning Game Strategy + playbook
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FIRST LINE SPORTSWEAR 

Global Winning Game Strategy + playbook
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MINI A TURE 

Global Winning Game Strategy + playbook
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Storytelling

Campaigns, concepts, and communication built around a big idea that makes it impossible to ignore. 

TRETORN

Ghost Net Project - Concept to Consumer 
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SAMSUNG 

Arctic Circle Trail - PR launch Watches
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TRETORN

Antarctica - Concept to Consumer + Co-lab
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Care
For The Outdoors Report

Above The Clouds Future Series.
New consumer intelligence report based on 3800 respondents cross Germany and the Nordic Countries.

Covering the Sustainability Paradox, The Era of Loss, Nature as Regulator, From Signal To Substance and how brands need to act as emotional infrastructure. 

NXT Reports

THE FUTURE SERIES: Six years of consumer research across the Nordics and Germany. Emerging behaviours, values and expectations, as a foundation for strategy, innovation and communication. Or as your own bespoke reports.

FORESIGHT REPORT AI AND SUSTAINABLE E-COM

E-com & The Elephant in the Online Store
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CONSUMER INSIGHT REPORT 2500 RESPONDENTS

The NXT Sustainable Concumer Nordics 
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CONSUMER INSIGHT REPORT 1400 RESPONDENTS

The NXT Outdoor Consumer Germany
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On Stage

FUTURE SERIES: Frequently hired as keynote speaker at conferences, summits, and industry events across Europe. Thought leader talks about consumer behaviour, branding and sustainability.

European Surf Summit, Seignosse

How to win the future outdoor consumer?
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Outdoor Impact Summit, Riva del Garda

Turning Trends into Business Value
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Ski Industry Climate Summit, Bolzano

Sustainability fatigue to cultural relevance
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Start with an honest conversation.

Launching something new or not getting the results you expected? The first hour is on me: a tailored point of view on your consumer, market and brand direction. After that, we see whether we should work together.

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Fredrik Ekström · 20+ years across brand leadership and agencies 

FREE FIRST HOUR
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