Keynote Speaker The New Sustainable Consumer Trend Report
The Transformation Conference is a new event from Scandinavian MIND, in collaboration with Nordic Talks. The conference brings together the best minds from technology, fashion, design, beauty, and mobility to discuss how to build a more sustainable future.
650 000 tonnes of fishing nets are floating around in our oceans. How brands and organisations can work together for a better world.
The Tretorn X SEA LIFE Trust partnership was presented for journalists and stakeholders at the London Aquarium.
Selection of my latest public appearances
2020 Keynote speaker - The New Sustainable Consumer, Scandinavian MIND Transformation Conference Stockholm
2020 Presenter - Why Sustainability is not just a trend for brands, World Bio-Market, Amsterdam
2020 Keynote speaker - Building business out of Eco-Passion, SEA LIFE Trust London Aquarium, London
2019 Keynote speaker - Transformation through sustainability, world ocean day Fotografiska museum Stockholm
2019 Panel speaker - New Nordic Sustainability SEEK Fashion Tech, Berlin
2019 Panel speaker - Success with a Collaboration SEEK Fashion Tech, Berlin
2019 Speaker - Transforming a brand with sustainability, TEKO Stockholm
2019 Keynote speaker - Transforming a brand with sustainability, Draper Sustainability Festival, London
2018 Keynote speaker - Transforming a brand with sustainability, TEKO Borås
2018 Panel speaker - Finding the new Scandinavian Sustainability - PITTI Uomo Florence
2018 Panel speaker - How to build a business around sustainability - Jacket Required London
Lecturer Higher Education
2011 Lecturer - Market Analysis IHR (Department of Higher Advertising Education) Stockholm University.
2010 Lecturer - Market Analysis IHR (Department of Higher Advertising Education) Stockholm University.
2009 Lecturer - Market Analysis IHR (Department of Higher Advertising Education) Stockholm University.
2008 Lecturer - Market Analysis within Strategic PR and Communication. Berghs School Of Communication
The decisions we make now have the power to rebuild and reshape brands long after the influence of the pandemic. One key action is to integrate sustainability within all business functions and find new opportunities to create value for the consumer, employees, and investors.
The Project Show x Scandinavian MIND
Expert Panel Discussion
A more Mindful Consumer
Samuel Hine - GQ
Jordana Guimaraes - Fashion Innovation NYC
Fredrik Ekström - Above The Clouds
Konrad Olsson - Scandinavian MIND
If 2020 has taught us anything, it’s that consumers, more than ever, are “voting” with their wallets. Demanding authenticity and aligning themselves with those who share a moral compass, they expect brands to take a stand on important cultural and political issues. By reserving their hard earned cash for those they deem worthy, consumers are looking for value beyond the literal cost of goods. But does their behavior match their sentiment? And are brands looking to go the extra mile, potentially exposing themselves as inauthentic or losing market share as a result?
SEEK Fashion Tech Studio Berlin
Expert Panel Discussion
The New Nordic Sustainability
Rune Orloff - GANNI
Henrik Lindholm - Sandqvist
Fredrik Ekström - Tretorn
Soren Alling Sorensen - Res Res
Dorothe Sarah Spehar - DS Agency
A deep dive discussion at SEEK Fashion Tech Studio in Berlin about what global brands can learn from the sustainability movement in Scandinavia.