Eco-Crypto Brand strategic platform
The Water150 Token is a unique future focused blockchain solution on a mission to secure and democratize the rights to natural water. My role in the project was to created a strategic brand messaging platform based on insights about crypto- and sustainability- ready consumers.
2021 - 2022
Brand, tokenisation crypto & Sustainability
Type of Work
Insights, Strategy, Branding, Messaging
The Longhouse Foundation is a groundbreaking future focused global platform for positive planetary change. Their vision is to secure abundant life on earth for 7 generations. And a tool to get there is the blockchain initiative Water150.
With Water150, Longhouse Foundation aims to democratise the access to water globally, by creating an ecosystem where well owners, water consumers, and investors collaborate to secure and distribute natural water, for life.
The Blockchain technology has come a long way, gradually evolving, over the last decade and impacting different sectors to become more than a store of value. Decentralized ledger technology, smart contract and automation, and tokenization – these core qualities make the blockchain an attractive proposition for forward-thinking systems.
My role was to identify consumer profiles attracted to sustainability and crypto messaging, define knowledge barriers and create a brand platform, with sustainability and crypto, purpose- and mission- statements, strategic messaging and communicative positioning.
LONGHOUSE FOUNDATION ACTS AS A MODERN LONGHOUSE, WHERE CREATORS, THINKERS, AND LEADERS COME TOGETHER TO RAISE AWARENESS FOR THE BEAUTY AND FRAGILITY OF OUR PLANET AND COLLABORATE ON PROJECTS THAT CAN END HER DESTRUCTION