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Nature Focused Brand Experiences 

From Fandom To Fundom

"From Fandom to Fundom" sets the stage for exploring how branded contemporary outdoor activities are becoming the playgrounds for the next generation of cultural creativity and community building.

Create your own or join a unique mountain experience with Above The Clouds; Trailfulness running club, Freelance Strategy Days or Brand experience trip/events. 

 

These trips offer a unique opportunity to explore the pure majesty of mountain lifestyles through a special blend of trail running, hiking, skiing, ski touring, mindfulness, and co-creations. 

We specialize in creating extraordinary nature experiences that combine outdoor adventure with branded experiences and personal or professional growth.

Whether you're a brand, a trail runner, or a nature lover, our trips offer the perfect blend of authentic connection to nature and brand with physical activity, strategic action, and community connection, all set against breathtaking backdrops of natures most beautiful landscapes.

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Running Club

Trailfulness Explorers Club
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Freelance Strategy Days

Engelberg Co-creation Conference 
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Branded Experiences

Samsung-MX Arctic Trail 
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TRIPS: ABOVE THE CLOUDS, RUNNING CLUB 

EXPLORERS RUNNING CLUB, TRAILFULNESS

Our focus is on mountain trail running, but not just any run, ours are explorative journeys through some of the world's most breathtaking landscapes. through a unique blend of running and mindfulness - Trailfulness.

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Our Philosophy: At the core of our excursions is the concept of 'Trailfulness'—a meditative, mindful approach to trail running. Whether you're a seasoned trail runner or a nature lover looking for a new way to experience the outdoors, the Explorers Trail Running Club offers a unique opportunity to challenge your body, soothe your mind, and expand your horizons. Join a trip and transform the way you think about running and meditation. Run wild, run free, and discover trailfulness with us.

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Trailfulness: The Club Philosophy:

At the heart of the club’s excursions is 'Trailfulness'—a meditative approach to trail running that promotes a mindful, slower pace. This philosophy isn't just about covering distance; it’s about savoring each step, each breath, and every moment of the journey. It allows for a deeper connection with both nature and oneself.

Join the Adventure:

Ideal for both seasoned trail runners and nature enthusiasts. Experience the transformative power of trailfulness. Run wild, run free, and embrace a new dimension of exploration. 2025 schedule.   
May: Wildshönau, Tirol, Austria. 
June: Åre, Edsåsdalen, Sweden. 
July: Courmayour to Chamonix, Italy, Switzerland, France.
August: Kebnekaise and Tarfala, Sweden.
 
September: Engelberg & Interlaken, Switzerland 
 

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TRIPS: ABOVE THE CLOUDS STRATEGY DAYS  

FREELANCE STRATEGY DAYS, CO-CREATION 

A Co-Creation Strategy Conference for freelancers.

We schedule three-day trips: two days free-riding, one day ski-touring. Or two days trail running, one day hiking. Every day have sessions for inspiration, co-creation, workshops, and individual work.

 

As a freelance consultant, I believe it is important to take  time out every year to reflect and develop a strategy, for the business but also personal goals. This can be a challenge when you are the only employee in your company, as it is hard to motivate going on your own. 

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Discover New Heights with Above The Clouds Freelance Strategy Days

Welcome to Above The Clouds Freelance Strategy Days, an unparalleled retreat designed exclusively for freelancers and small business owners. Set in the stunning backdrop of Engelberg, Switzerland, and hosted at the renowned Ski Lodge Engelberg, this three-day event combines the thrill of skiing and ski touring with innovative strategy sessions to elevate your business acumen.

What We Offer:

The program is tailored for independent professionals who find it challenging to step away from daily responsibilities and focus on long-term goals. Over three days, you will engage in morning strategy sessions that lay the groundwork for your business’s future, followed by freeskiing or ski touring workshops arranged by Freeride Days Engelberg, where you pick n' choose after your own interest and capabilities. Each day concludes with co-creation sessions, where you'll have the opportunity to develop your strategies collaboratively while gaining insights from other participants.

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ABOVE THE CLOUDS BRAND EXPERIENCES  

BRAND EXPERIENCES, PR-TRIPS ACTIVATIONS  

Outdoor clubs like trail running, ski touring, hiking, and mountaineering are evolving into vibrant hubs of creativity. These groups are becoming cultural centers where individuals engage actively with brands, moving beyond mere physical endurance to embrace learning and meaningful connections. For brands in the outdoor industry, tapping into this shift is crucial. Recognising and embracing these changes not only fuels innovation but also ensures relevance in a landscape where consumers seek meaningful, fun, and creatively fulfilling experiences together with brands they love.

What We Offer:

We create authentic brand experiences, PR activities, and creative concepts, based around nature and outdoor adventures. We focus on the cultural movement—from fandom to fundom—and active engagement in fun-co-created experiences. Whether this is a PR launch, a community-building activity, or a global brand movement doesn't matter. We set the stage for your branded outdoor activities, to become a playground for cultural creativity and community building.

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Want to join on the next trip?

Let's connect and join the group! 

Trends 2024 Above The Clouds

Fredrik Ekström

+46 (0) 72 729 46 32

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Contact

Fredrik Ekström

Fredrik@AboveTheClouds.se

+46 (0) 72 729 46 32

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Company Address

Above The Clouds AB

Surbrunnsgatan 56,

114 38 Stockholm 

Org.nr: 559290-2638

Office Address

GT30 Helio /

Above The Clouds

Grev Turegatan 30,

113 48 Stockholm

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