NEW Sustainable Consumer 2021
Creating better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern as a framework to future-proof our business with new and innovative strategies for branding and sustainability.
Trend Report
The New Sustainable Consumer
- And her search for truth
The New Sustainable Consumer 2021
We have to future-proof our business with new and innovative strategies for branding and sustainability. It’s almost irrelevant how strong you’ve been in the past. Resting on your old loyalty base is not an option when preparing for a future where loyalty is elusive, and consumers make seismic changes on demand.
The decisions we make now have the power to rebuild and reshape brands long after the influence of the pandemic. One key action is to integrate sustainability within all business functions and find new opportunities to create value for the consumer, employees, and investors.
photography OLOF GRIND, styling MARCUS SÖDER – originally published in Scandinavian MAN Issue 3 aw 2018.
The New Sustainable Consumer report is an exploratory foresight report and was published in Scandinavian MIND issue 1.
Our purpose with understanding the New Sustainable Consumer is to create a better understanding for why and how consumers do or do not incorporate sustainability issues into their consumption pattern
The pandemic will have a huge transformative impact on us as society. Where economic, social, and psychological effects will be felt for generations.
Transformation Conference
Keynote Speaker The New Sustainable Consumer Trend Report