OtherLands
NFT Art Festival
The future of art is digital. It’s our belief that through new technology, new artists will arise, no matter what creed or medium. The scene is forever changing, and it’s our call to be in the forefront of this change.
Celebrating the contrasts of Art and Technology
For the first time of its kind, an NFT art festival is being arranged in Sweden, Norway, Denmark and Finland at the same time, initiated by Samsung Nordic. A festival that celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology and innovation when they meet through the aesthetic and absurdity that symbolizes NFT’s and blockchain technology.
The Concept
As NFT’s and blockchain technology is rewriting the rules for the creative economy and digital artforms, we decided to invite the creative community in Sweden, Norway, Finland and Denmark to join Samsung Nordics on a journey to redefine the relationship between art and technology.
A journey that celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology and innovation when they meet through NFT’s and blockchain technology.
Art and Technology
OtherLands is a celebration to this evolving contemporary digital art scene, were art and technology merge together in timeless aesthetic yet contemporary absurdism. These contrasts unifies and brings us inclusion and individuality. Timeless and contemporary. Self-expression and intellectual curiosity. This reflects who we are as artists and innovators and the design is guided by the values of self-expression that is brought to life through technology.
My Responsibilities
This project was created as part of my consulting role as Senior PR Strategist, mobile experiences, at Samsung Nordic.
My objective was to create a concept that trigger engagement within the creative community and that positions Samsung Nordic as a creative tech brand.
I was responsible for consumer & trend insights. Created the concept, strategy and established partnerships. Managed PR and design agencies and the launch tactic.
The future of art is digital. It’s our belief that through new technology, new artists will arise, no matter what creed or medium. The scene is forever changing, and it’s our call to be in the forefront of this change.
