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Senior PR - Strategist Mobile Experiences,
Samsung Nordic MX

Acting as in-house Senior PR Strategist for the Samsung Nordic Mobile Experience Team. Part of the Marketing Divison Nordics.  


Samsung Nordic MX


2021 - 2022


PR Strategy 


Type of Work

Insights, Strategy, Branding, Concept, Way of Working development,  Agency management

Acting as in-house Senior PR strategist for the Nordic Markets and directing parts of a larger transformation within the Nordics. 

The work included to establish a new way of working protocol and step by step GTM road map for the nordic markets.


Management of nordic agency network of four agencies, including briefings, PR summits, evaluations and strategic directions. 


Creation of a new strategic approach to conceptual PR based on a tier system with symbolic actions, product drives and always on qualifiers/press office. 


Strategic and creative lead for  concept development.


Established OtherLands a future focused Blockchain concept to bridge lifestyle and tech. 


Established Galaxy Test trips a unique product test concept to attract lifestyle media to test tech products and write reviews.         

Let's Connect and  Collaborate 

For any inquiries please email me at or use the link below to find out more about me.


Fredrik Ekström

+46 (0) 72 729 46 32

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