Senior PR - Strategist

Mobile Experiences,
Samsung Nordic MX

Consulting as in-house Senior PR-Strategist and PR-Manager for the Samsung Nordic Mobile Experience Team. Part of the MX-Marketing Divison Nordics.

My role at Samsung MX-Nordic was acting as in-house Senior PR strategist and PR manager for the Nordic Markets and directing parts of a transformation within the MX-PR team.

Inhouse PR Manager

The work included to:

establish a strategic way-of-working
establish a GoToMarket-road map.
establish and manage nordic PR-Summits
create and activate strategic concepts.
manage Nordic PR-budget.
manage nordic PR-agency network
visualise a new in-house team set up.
recruit new in-house team members.
onboarding of new PR-agencies
management of nordic PR agency network of four agencies, inc. briefings, summits, evaluations and strategic directions
day to day PR activities

About Fredrik

Strategic and creative lead for nordic PR-concept development.

Established OtherLands a future focused Blockchain concept to bridge lifestyle and tech.

For the first time of its kind, an NFT art festival is being arranged in Sweden, Norway, Denmark and Finland at the same time, initiated by Samsung Nordic. A festival that celebrates the creative and contrast-rich meeting that arises between art, fashion, music, technology and innovation when they meet through the aesthetic and absurdity that symbolizes NFT’s and blockchain technology.

OtherLands Case

Galaxy Test Trips

Established Galaxy Test trips a unique product test concept to attract lifestyle media to test tech products and write reviews.

The concept was created with the objective to attract sport & lifestyle journalists from the nordic countries to test Samsungs new Watch5Pro. The watch is a genuinely good smart sports-watch, but to engage sport-lifestyle journalists the test needed to be authentic and extreme, they needed to genuinely learn something new and it should be a test they would remember and talk about with their friends.

Test Trip Case

The Power of 5

Initiated the partnership with Marathon Gruppen and the Stockholm Half Marathon.

The Power of 5 concept was created by JUNG as Nordic Lead PR agency for Samsung Nordic.

The partnership was based on a Samsung invitational to nordic journalists and bloggers. They were invited to test five unique running data-features in Samsung Galaxy Watch 5 pro.

In-house and/or interim manager

I have some 20+ years of experience, working with brands, insights, and activations, both from agencies like PrimePR/UnitedMINDS and the brand side – including 6 years as Head of Marketing and Creative Director at Tretorn.

At Above The Clouds, I offer a freelance consulting service that allows you to leverage my in-depth expertise across a range of specialty areas, without having to increase your permanent staff or contract a full-size agency.