Senior PR - Strategist Mobile Experiences,
Samsung Nordic MX
Acting as in-house Senior PR Strategist for the Samsung Nordic Mobile Experience Team. Part of the Marketing Divison Nordics.
Client
Samsung Nordic MX
Year
2021 - 2022
Category
PR Strategy
Management
Type of Work
Insights, Strategy, Branding, Concept, Way of Working development, Agency management
Acting as in-house Senior PR strategist for the Nordic Markets and directing parts of a larger transformation within the Nordics.
The work included to establish a new way of working protocol and step by step GTM road map for the nordic markets.
Management of nordic agency network of four agencies, including briefings, PR summits, evaluations and strategic directions.
Creation of a new strategic approach to conceptual PR based on a tier system with symbolic actions, product drives and always on qualifiers/press office.
Strategic and creative lead for concept development.
Established OtherLands a future focused Blockchain concept to bridge lifestyle and tech.
Established Galaxy Test trips a unique product test concept to attract lifestyle media to test tech products and write reviews.
Let's Connect and Collaborate
For any inquiries please email me at fredrik.ekstrom@abovetheclouds.se or use the link below to find out more about me.
