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Fredrik Ekstrom PR Brand Experience event Above The Clouds
ABOVE THE CLOUDS BRAND EXPERIENCES  

BRAND EXPERIENCES, PR-TRIPS ACTIVATIONS  

Outdoor clubs like trail running, ski touring, hiking, and mountaineering are evolving into vibrant hubs of creativity. These groups are becoming cultural centers where individuals engage actively with brands, moving beyond mere physical endurance to embrace learning and meaningful connections. For brands in the outdoor industry, tapping into this shift is crucial. Recognising and embracing these changes not only fuels innovation but also ensures relevance in a landscape where consumers seek meaningful, fun, and creatively fulfilling experiences together with brands they love.

"From Fandom to Fundom"
sets the stage for exploring how branded contemporary outdoor activities are becoming the playgrounds for the next generation of cultural creativity and community building.

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What We Offer:

We create authentic brand experiences, PR activities, and creative concepts, based around nature and outdoor adventures. We focus on the cultural movement—from fandom to fundom—and active engagement in fun-co-created experiences. Whether this is a PR launch, a community-building activity, or a global brand movement doesn't matter. We set the stage for your branded outdoor activities, to become a playground for cultural creativity and community building.

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Samsung Watch 5 PRO
Arctic Circle Test Trip

The Future is Closer Than You Think ...

I offer a freelance consultant service where you as client get the benefits of in-depth expertise across a number of specialty areas, without having to increase your permanent staff or contract a full size agency.

Trends 2024 Above The Clouds

Fredrik Ekström

+46 (0) 72 729 46 32

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Contact

Fredrik Ekström

Fredrik@AboveTheClouds.se

+46 (0) 72 729 46 32

​

Company Address

Above The Clouds AB

Vanadisvägen 2,

113 46 Stockholm 

Org.nr: 559290-2638

Office Address

GT30 Helio /

Above The Clouds

Grev Turegatan 30,

113 48 Stockholm

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